Proximity Marketing Solution for use in Fairs, Events and Clubs
Budget: $750 – $1,500 USD
Project Overview: Proximity Marketing Solution for Event Totem
Premisses:
- There's a raspberry pi running inside this totem that can be used as a beacon if needed (Ubuntu 24.04 LTS)
- There's a 4G LTE modem inside the totem, providing internet connection to the raspberry pi (or any other device we find more suitable for this solution)
Summary of what needs to be done:
Create an application where customers that are nearby with their phones (both Android and iOS) will receive notifications from our totem about local promotions or any message we want to send (like a welcome message, etc.)
Objective:
Develop a proximity marketing solution that integrates with an existing totem used in events and fairs. The solution will leverage a Raspberry Pi embedded within the totem to detect nearby smartphones (both Android and iOS) and send targeted notifications. The application will utilize Bluetooth Low Energy (BLE) and internet connectivity provided by a 4G LTE modem to deliver a seamless marketing experience.
---
Project Requirements
1. Hardware and Infrastructure Setup:
- Utilize the Raspberry Pi running Ubuntu 24.04 LTS within the totem.
- Enable BLE capabilities on the Raspberry Pi to act as a beacon or scanner for detecting nearby devices.
- Use the 4G LTE modem for internet connectivity, allowing the Raspberry Pi to communicate with a remote server for content updates and user opt-out management.
2. Proximity Detection and Notifications:
- Develop a BLE beacon broadcasting system on the Raspberry Pi to signal smartphones in close proximity.
- Configure the Raspberry Pi to detect smartphones that are nearby and are set to receive BLE notifications.
- Ensure compatibility with both Android and iOS devices, adhering to respective operating system requirements and restrictions for background BLE scanning and notifications.
3. Notification Management and Delivery:
- Create a system for crafting and managing promotional messages or event-specific notifications from a remote server.
- Enable the Raspberry Pi to periodically fetch new content or notification messages from the server via the 4G LTE connection.
- Implement a notification delivery mechanism that pushes messages to detected devices, ensuring timely and relevant communication.
4. User Interaction and Opt-Out Mechanism:
- Include a user-friendly opt-out mechanism that allows users to easily unsubscribe from receiving further notifications.
- Implement a user preferences management system on the remote server, which stores opt-out requests and synchronizes this data with the Raspberry Pi to ensure compliance.
- Ensure the system respects user preferences and does not send notifications to opted-out devices.
5. Analytics and Reporting:
- Develop a backend analytics module to track user interactions with the notifications, such as open rates, click-through rates, and opt-out rates.
- Provide event organizers with detailed reports on engagement metrics, allowing them to measure the effectiveness of proximity marketing campaigns.
6. Security and Compliance:
- Ensure all data transmissions between the Raspberry Pi, smartphones, and the remote server are encrypted and secure.
- Adhere to privacy regulations such as GDPR and CCPA, ensuring that user data is handled responsibly and that users' rights are respected.
- Implement safeguards against unauthorized access to the system and ensure robust security protocols are in place.
---
Technical Architecture
1. Raspberry Pi Application Layer:
- Beacon Management Service: Manages BLE beacon signals and detects nearby smartphones.
- Notification Dispatcher: Handles fetching new messages from the server and delivering them to detected devices.
- Opt-Out Synchronization: Communicates with the remote server to update and sync user preferences.
2. Backend Server Components:
- Content Management System (CMS): Allows event organizers to create and schedule notifications.
- User Preferences Database: Stores user opt-in/out preferences and synchronizes with the Raspberry Pi.
- Analytics and Reporting Module: Collects data on user interactions and generates reports.
3. Mobile Device Compatibility:
- Android/iOS BLE Interaction: Ensure compliance with platform-specific BLE and notification delivery policies.
- Notification Handling: Implement deep links or actions within notifications for user engagement.
---
Development Milestones
1. Phase 1: Initial Setup and Configuration
- Configure the Raspberry Pi with BLE capabilities and internet connectivity.
- Set up the backend server with CMS and user preferences management.
2. Phase 2: Beacon Broadcasting and Detection
- Develop and test the BLE beacon broadcasting functionality.
- Implement device detection and notification delivery mechanisms.
3. Phase 3: User Interaction and Opt-Out Management
- Develop the opt-out mechanism and integrate it with the backend server.
- Ensure synchronization of user preferences between the Raspberry Pi and server.
4. Phase 4: Analytics and Reporting
- Implement analytics tracking on the backend.
- Create reporting tools for event organizers.
5. Phase 5: Testing and Deployment
- Conduct thorough testing in a controlled environment and at live events.
- Deploy the solution and provide training to event organizers on usage.
---
### Conclusion
This proximity marketing solution will provide an engaging and interactive experience for event attendees while allowing event organizers to effectively communicate and promote their offerings. The implementation respects user privacy and preferences, ensuring a positive user experience.
Premisses:
- There's a raspberry pi running inside this totem that can be used as a beacon if needed (Ubuntu 24.04 LTS)
- There's a 4G LTE modem inside the totem, providing internet connection to the raspberry pi (or any other device we find more suitable for this solution)
Summary of what needs to be done:
Create an application where customers that are nearby with their phones (both Android and iOS) will receive notifications from our totem about local promotions or any message we want to send (like a welcome message, etc.)
Objective:
Develop a proximity marketing solution that integrates with an existing totem used in events and fairs. The solution will leverage a Raspberry Pi embedded within the totem to detect nearby smartphones (both Android and iOS) and send targeted notifications. The application will utilize Bluetooth Low Energy (BLE) and internet connectivity provided by a 4G LTE modem to deliver a seamless marketing experience.
---
Project Requirements
1. Hardware and Infrastructure Setup:
- Utilize the Raspberry Pi running Ubuntu 24.04 LTS within the totem.
- Enable BLE capabilities on the Raspberry Pi to act as a beacon or scanner for detecting nearby devices.
- Use the 4G LTE modem for internet connectivity, allowing the Raspberry Pi to communicate with a remote server for content updates and user opt-out management.
2. Proximity Detection and Notifications:
- Develop a BLE beacon broadcasting system on the Raspberry Pi to signal smartphones in close proximity.
- Configure the Raspberry Pi to detect smartphones that are nearby and are set to receive BLE notifications.
- Ensure compatibility with both Android and iOS devices, adhering to respective operating system requirements and restrictions for background BLE scanning and notifications.
3. Notification Management and Delivery:
- Create a system for crafting and managing promotional messages or event-specific notifications from a remote server.
- Enable the Raspberry Pi to periodically fetch new content or notification messages from the server via the 4G LTE connection.
- Implement a notification delivery mechanism that pushes messages to detected devices, ensuring timely and relevant communication.
4. User Interaction and Opt-Out Mechanism:
- Include a user-friendly opt-out mechanism that allows users to easily unsubscribe from receiving further notifications.
- Implement a user preferences management system on the remote server, which stores opt-out requests and synchronizes this data with the Raspberry Pi to ensure compliance.
- Ensure the system respects user preferences and does not send notifications to opted-out devices.
5. Analytics and Reporting:
- Develop a backend analytics module to track user interactions with the notifications, such as open rates, click-through rates, and opt-out rates.
- Provide event organizers with detailed reports on engagement metrics, allowing them to measure the effectiveness of proximity marketing campaigns.
6. Security and Compliance:
- Ensure all data transmissions between the Raspberry Pi, smartphones, and the remote server are encrypted and secure.
- Adhere to privacy regulations such as GDPR and CCPA, ensuring that user data is handled responsibly and that users' rights are respected.
- Implement safeguards against unauthorized access to the system and ensure robust security protocols are in place.
---
Technical Architecture
1. Raspberry Pi Application Layer:
- Beacon Management Service: Manages BLE beacon signals and detects nearby smartphones.
- Notification Dispatcher: Handles fetching new messages from the server and delivering them to detected devices.
- Opt-Out Synchronization: Communicates with the remote server to update and sync user preferences.
2. Backend Server Components:
- Content Management System (CMS): Allows event organizers to create and schedule notifications.
- User Preferences Database: Stores user opt-in/out preferences and synchronizes with the Raspberry Pi.
- Analytics and Reporting Module: Collects data on user interactions and generates reports.
3. Mobile Device Compatibility:
- Android/iOS BLE Interaction: Ensure compliance with platform-specific BLE and notification delivery policies.
- Notification Handling: Implement deep links or actions within notifications for user engagement.
---
Development Milestones
1. Phase 1: Initial Setup and Configuration
- Configure the Raspberry Pi with BLE capabilities and internet connectivity.
- Set up the backend server with CMS and user preferences management.
2. Phase 2: Beacon Broadcasting and Detection
- Develop and test the BLE beacon broadcasting functionality.
- Implement device detection and notification delivery mechanisms.
3. Phase 3: User Interaction and Opt-Out Management
- Develop the opt-out mechanism and integrate it with the backend server.
- Ensure synchronization of user preferences between the Raspberry Pi and server.
4. Phase 4: Analytics and Reporting
- Implement analytics tracking on the backend.
- Create reporting tools for event organizers.
5. Phase 5: Testing and Deployment
- Conduct thorough testing in a controlled environment and at live events.
- Deploy the solution and provide training to event organizers on usage.
---
### Conclusion
This proximity marketing solution will provide an engaging and interactive experience for event attendees while allowing event organizers to effectively communicate and promote their offerings. The implementation respects user privacy and preferences, ensuring a positive user experience.