Email Deliverability & Automation Expert (Microsoft 365 + Cold Email Campaign Setup)

Title:

Email Deliverability & Automation Expert (Microsoft 365 + Cold Email Campaign Setup)

Job Description:

We are looking for an experienced Email Deliverability & Automation Specialist to help us ensure that our Microsoft 365 domain (yourit.team) is fully optimized for outreach and lead communication.

Our goal is to ensure our emails consistently reach inboxes (not spam) and to set up a small, targeted email campaign with tracking and reporting.

Scope of Work:

Email Deliverability Setup

Verify and correctly configure SPF, DKIM, and DMARC records for our domain (yourit.team)

Test and optimize sender reputation and inbox placement

Run deliverability tests using tools like Mail-tester or GlockApps

Implement domain warming process if needed

Inbox Placement & Tracking

Set up tracking for email opens, link clicks, and replies

Recommend and configure a suitable tracking tool (Mailtrack, HubSpot, Lemlist, etc.)

Verify that outgoing mails reach primary inbox for major providers (Gmail, Outlook, etc.)

Email Automation

Set up a small email outreach campaign using Microsoft 365 or an integrated CRM/automation tool

Create automation for follow-ups, tagging, and basic reporting

Share best practices for personalization, sending limits, and warm-up strategy

Requirements:

Proven experience in email deliverability, DNS configuration, and outreach automation

Hands-on experience with Microsoft 365 / Outlook SMTP

Familiarity with tools like Mail-tester, Warmbox, HubSpot, Lemlist, or Mailshake

Ability to test and troubleshoot SPF/DKIM/DMARC issues

Excellent communication and documentation skills

Deliverables:

Verified SPF, DKIM, and DMARC configuration

Deliverability report showing inbox placement

Working open and click tracking setup

Configured automation for a small lead campaign (3–4 emails)

A brief handover document explaining the setup and maintenance steps

Project Type:

One-time setup project with possible long-term collaboration for campaign management.

Preferred Freelancer:

Experience with B2B cold outreach

Available for quick turnaround (within 5–7 days)

Fluent in English and responsive communication