Pixel-based Meta Data Integration & Event Tracking
Budget: $10 – $30 USD
Project Title:
Meta Data Set Integration via Google Tag Manager and Step.io (Pixel-Based Plan) with Full Event Tracking and Advanced Matching
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Project Description:
We're looking for an experienced technical expert in Meta Pixel, Google Tag Manager, and Step.io to professionally connect a Meta Data Set using the Step.io pixel-based billing plan, ensuring that all events are sent from both browser and server without duplication, while implementing advanced matching according to Meta’s best practices.
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Detailed Requirements:
1. Meta Data Set Configuration
Create or configure an existing Meta Data Set inside Events Manager.
Enable it to receive events from two sources:
Browser (via Google Tag Manager)
Server (via Step.io Conversions API Gateway)
Set up proper authentication, tokens, and access credentials.
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2. Sending Browser Events via Google Tag Manager
Implement Meta Pixel through GTM.
Enable standard events: PageView, ViewContent, AddToCart, Purchase, etc.
Ensure inclusion of:
Unique event_id per event to enable deduplication.
fbc, fbp, user agent, IP address, language, timestamp, and others.
Enable Advanced Matching and pass the following hashed (SHA256) customer data:
Email
Phone number (with country code)
Country, city, zip code, full name, DOB if available.
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3. Server Events via Step.io (Conversions API Gateway – Option 1)
Use Option 1: Gateway in Step.io for direct server-side Meta integration.
Ensure Step is connected to the same Meta Data Set.
Use the Step pixel-based billing plan (not event-based).
Mirror the same events from the browser on the server side.
Integrate Gateway with the landing page or e-commerce backend.
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4. Event Deduplication
Ensure same event_id is used for both GTM and Step events.
Enable deduplication keys in Meta Events Manager.
Test and confirm merged events (browser + server) as a single unified event in Meta.
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5. Advanced Matching
Send detailed customer data following Meta’s documentation:
em, ph, ge, fn, ln, ct, st, zip, country, fbc, fbp
Ensure proper SHA256 hashing of sensitive fields.
Aim for the highest possible match quality using:
Device type, IP, language, user agent, timestamp, etc.
Strict adherence to Meta’s Customer Info Parameters documentation.
---
Deliverables:
1. Google Tag Manager setup with all browser events.
2. Step.io Gateway configuration connected to the same Data Set.
3. Full deduplication mechanism implemented and tested.
4. Complete advanced matching configuration.
5. Events showing as unified (browser + server) in Meta Events Manager.
6. Setup documentation or usage guide.
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Required Skills:
Expert in Google Tag Manager
Deep understanding of Meta Pixel and Data Set architecture
Proven experience with Step.io and Pixel-Based billing plans
Solid knowledge in deduplication and advanced matching
---
Additional Info:
Step.io, Google Tag Manager, Meta Data Set, and Signals Gateway accounts are already created.
All required admin access and tokens will be granted to the selected developer.
Meta Data Set Integration via Google Tag Manager and Step.io (Pixel-Based Plan) with Full Event Tracking and Advanced Matching
---
Project Description:
We're looking for an experienced technical expert in Meta Pixel, Google Tag Manager, and Step.io to professionally connect a Meta Data Set using the Step.io pixel-based billing plan, ensuring that all events are sent from both browser and server without duplication, while implementing advanced matching according to Meta’s best practices.
---
Detailed Requirements:
1. Meta Data Set Configuration
Create or configure an existing Meta Data Set inside Events Manager.
Enable it to receive events from two sources:
Browser (via Google Tag Manager)
Server (via Step.io Conversions API Gateway)
Set up proper authentication, tokens, and access credentials.
---
2. Sending Browser Events via Google Tag Manager
Implement Meta Pixel through GTM.
Enable standard events: PageView, ViewContent, AddToCart, Purchase, etc.
Ensure inclusion of:
Unique event_id per event to enable deduplication.
fbc, fbp, user agent, IP address, language, timestamp, and others.
Enable Advanced Matching and pass the following hashed (SHA256) customer data:
Phone number (with country code)
Country, city, zip code, full name, DOB if available.
---
3. Server Events via Step.io (Conversions API Gateway – Option 1)
Use Option 1: Gateway in Step.io for direct server-side Meta integration.
Ensure Step is connected to the same Meta Data Set.
Use the Step pixel-based billing plan (not event-based).
Mirror the same events from the browser on the server side.
Integrate Gateway with the landing page or e-commerce backend.
---
4. Event Deduplication
Ensure same event_id is used for both GTM and Step events.
Enable deduplication keys in Meta Events Manager.
Test and confirm merged events (browser + server) as a single unified event in Meta.
---
5. Advanced Matching
Send detailed customer data following Meta’s documentation:
em, ph, ge, fn, ln, ct, st, zip, country, fbc, fbp
Ensure proper SHA256 hashing of sensitive fields.
Aim for the highest possible match quality using:
Device type, IP, language, user agent, timestamp, etc.
Strict adherence to Meta’s Customer Info Parameters documentation.
---
Deliverables:
1. Google Tag Manager setup with all browser events.
2. Step.io Gateway configuration connected to the same Data Set.
3. Full deduplication mechanism implemented and tested.
4. Complete advanced matching configuration.
5. Events showing as unified (browser + server) in Meta Events Manager.
6. Setup documentation or usage guide.
---
Required Skills:
Expert in Google Tag Manager
Deep understanding of Meta Pixel and Data Set architecture
Proven experience with Step.io and Pixel-Based billing plans
Solid knowledge in deduplication and advanced matching
---
Additional Info:
Step.io, Google Tag Manager, Meta Data Set, and Signals Gateway accounts are already created.
All required admin access and tokens will be granted to the selected developer.