SEO Website & Blog Content

I’m rebuilding the copy for my service-based medical website and I want every word to work as hard as I do. The site serves a specialised niche within healthcare, so the language must speak directly to that professional audience while still satisfying on-page SEO best practices.

Scope of work
• Core pages – homepage, about, service descriptions, FAQs and contact.
• Five fresh blog articles that tie into the same keyword strategy and showcase thought leadership in our medical field.

What matters most to me is that the copy is:
• Written in clear, reassuring language suitable for healthcare professionals and decision-makers.
• Structured around well-researched keywords, meta titles and descriptions.
• Original, fact-checked and compliant with industry standards and any applicable medical content guidelines.
• Delivered ready to paste into WordPress (or another CMS) with H1/H2 hierarchy, alt-text suggestions and internal-link prompts.

I’ll provide background on our medical services, competitor links and the primary keywords I already have. If you can expand that list, even better. Please outline your process, any SEO tools you rely on (SurferSEO, SEMrush, Yoast or similar) and share relevant writing samples from the healthcare space.