TV Campaign Brand Re-Launch Assignment
Budget: £20 – £250 GBP
I have an assignment to create a media plan for a customer who wants to re-launch its brand.
I need to produce a PowerPoint response that I will present that outlines the following:
- Platform(s) and TV brand(s) recommendation
- Audience rationale
- Strategy & creative route
- Media plan & investment summary
- My approach to the process – pre, during and post campaign
Target Audience:
- Upmarket Individuals
- Audience mindset: Driven by Purpose – Optimistic – Knowledge Gatherers – Open to Different Cultures – Interested in Innovation – Motivated to Take Action
- Audience Interests/Behaviours: Sport, Fitness, Environment, Food and Finances
Campaign Objective:
- Bring to life the new vision that Customer:
o Makes the world a better place
o Provides access and exclusivity to audiences
o Encourages audience interaction/participation
o Brings different audience voices together
Campaign Brief:
- Build awareness of new Customer positioning with the target audience
- Alignment with key brand associations/opportunities e.g. Olympic Games and athletes/talent
- Activation of stand-out ideas that align with recommended media brand(s)/product(s)
- Demonstrate that Customer is a network that helps everyone participate and thrive. Ideas should be uplifting, accessible, engaging and collaborative
- Maximize customer exposure to engage, inspire and build a strong emotional connection to the brand
- Markets: UK, Germany, France, Italy, Spain, Brazil, Mexico, SEA, Japan, US
- Timings: July-September 2021
- Budget: $4M
looking for an integrated partnership that encompasses content creation, media and sponsorship opportunities with my recommended brand(s)/product(s) and activated across multiple platforms (TV, Digital, Social, VOD, Events etc), use of talent/influencers and any other relevant initiatives to reach the customer target audience.
I need to produce a PowerPoint response that I will present that outlines the following:
- Platform(s) and TV brand(s) recommendation
- Audience rationale
- Strategy & creative route
- Media plan & investment summary
- My approach to the process – pre, during and post campaign
Target Audience:
- Upmarket Individuals
- Audience mindset: Driven by Purpose – Optimistic – Knowledge Gatherers – Open to Different Cultures – Interested in Innovation – Motivated to Take Action
- Audience Interests/Behaviours: Sport, Fitness, Environment, Food and Finances
Campaign Objective:
- Bring to life the new vision that Customer:
o Makes the world a better place
o Provides access and exclusivity to audiences
o Encourages audience interaction/participation
o Brings different audience voices together
Campaign Brief:
- Build awareness of new Customer positioning with the target audience
- Alignment with key brand associations/opportunities e.g. Olympic Games and athletes/talent
- Activation of stand-out ideas that align with recommended media brand(s)/product(s)
- Demonstrate that Customer is a network that helps everyone participate and thrive. Ideas should be uplifting, accessible, engaging and collaborative
- Maximize customer exposure to engage, inspire and build a strong emotional connection to the brand
- Markets: UK, Germany, France, Italy, Spain, Brazil, Mexico, SEA, Japan, US
- Timings: July-September 2021
- Budget: $4M
looking for an integrated partnership that encompasses content creation, media and sponsorship opportunities with my recommended brand(s)/product(s) and activated across multiple platforms (TV, Digital, Social, VOD, Events etc), use of talent/influencers and any other relevant initiatives to reach the customer target audience.