Develop Offline Media Plans across TV, Press, Radio and Digital I/O Buys

Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Consultant – Non Biddable to join us.

Measures of success:
• Understanding of GMS cross functioning teams, & their roles and responsibilities
• Involve in creation and execution of plans for aligned business and clients’ day to day requirements
• Updates/ revisions/ reviews as per aligned frequency with your team before the delivery
• Creating integrated media plans across TV, Press, Radio and Digital I/O Buys
• Learn the Digital Reservation Buys planning & execution process
• Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned
• Provide integrated media planning solution for new campaigns
• Ensure timely reporting of media deliverables and reports
• Responsible for GMS compliance adherence on the aligned GMS process
• Master the art of optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume
• Deliver TV, Print, Radio & Digital Reservation plans for aligned businesses & briefs
• Ensure Plan QC & process optimization right through the year with a tracker
• Become a Multi-channel / integrated plan champion within your team
• Ensure 100% Reviews are done with Activation Specialist lead as per aligned SOP
• Achieve 100% GMS process compliance adherence across aligned business

Responsibilities of the role:
• GMS Activation Specialist team is accountable for tactical planning and implementation for a set of clients
• GMS Activation Specialist team to understands clients’ brand identity, GroupM Agency’s deliverables and campaign KPI’s
• Understand the campaign brief received from Agency Specialist lead, create multi-channel / integrated activation plan in line with SOP
• Coordination with other stake holders, mainly the GMS Buying team for deal closures
• Negotiate with Vendors for your activation plan including campaign value adds, FCT management, campaign execution etc
• Optimize the activation plan to achieve the objectives/ KPI
• Close the optimized plan with Activation Specialist lead
• Based on the aligned plan, create schedule keeping in mind the expectation from Scheduling brief received
• Set up campaign platforms for Digital activity (wherever required)
• Coordination with mPlan team for Estimate/ other documentation process for the approved plan; process adoption for plan implementation
• Execute the approved campaign through GMS mPlan team: campaign go live
• Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc
• Campaign management including monitoring, performance and corrective measures, Campaign inflight optimization is compulsorily done for every single campaign
• Accountable for over/under performance and any deviation of campaigns
• Follow end to end GMS process for Planning, Campaign execution and Campaign management

In addition to create, implement and manage integrated campaigns:
• GMS Activation Specialist team understand media behaviours and how the target audience interacts with media
• Work collaboratively with GMS Buying, GMS mPlan, GMS Digital AdOps and other GMS Activation Specialist Teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution
• Ensure Plan QC & process optimization around key deliverables of the Campaign are taken care.
• Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures
What you will need:
• 3-4 years of media planning experience; experience in buying will be an added advantage
• Industry Software Knowledge & usage – Yumi, IRS, TGI, MAP. Understanding of digital tools