Marketo–Salesforce Sync Setup

I’m ready to connect our Marketo instance to Salesforce with the single purpose of reliable, two-way data synchronization. The integration must pass Lead records, Contact records, and a handful of Custom fields seamlessly so our sales and marketing teams are always working from the same, up-to-date information.

There are no legacy workflows or automations on either platform, so you’ll be starting with a clean slate—no hidden triggers to hunt down or untangle. What I do need is a rock-solid configuration that maps every required field correctly, handles deduplication, and respects both systems’ API limits.

Deliverables:
• Establish the Marketo → Salesforce and Salesforce → Marketo connection.
• Map and test the chosen fields (Leads, Contacts, Custom fields).
• Provide a brief hand-off guide so my team can monitor sync health and add new fields in the future.

If you’ve tackled this exact pairing before and can confidently set it up without data loss, let’s talk.