3 story ideas for creative marketing campaign
Budget: €8 – €30 EUR
We need you to give us three story ideas for a creative marketing campaign that can be adapted into ads (Social Media, Online, Print).
The final product: An online comparison tool which shows farmers which variety of winter wheat is best suited for their location and individual challenges (lack of water, lack of legal pesticides, restricted use of fertilizer).
What's in it for them: During a stressful time between harvest and re-seeding, this tool offers them quick advice which seed (i.e. of which variety of winter wheat) to buy. For some, that will save time for choosing a fitting variety during a very stresfull period. For most of them, however, it will be the first time they ever actively choose an optimal variety - rather than just listening to advise from their seed seller (many times a farmers coop).
Which basic emotion shall we appeal to? And how does that translate into pictures?
(We can do the picture work ourselves, we just need the ideas from you.)
The final product: An online comparison tool which shows farmers which variety of winter wheat is best suited for their location and individual challenges (lack of water, lack of legal pesticides, restricted use of fertilizer).
What's in it for them: During a stressful time between harvest and re-seeding, this tool offers them quick advice which seed (i.e. of which variety of winter wheat) to buy. For some, that will save time for choosing a fitting variety during a very stresfull period. For most of them, however, it will be the first time they ever actively choose an optimal variety - rather than just listening to advise from their seed seller (many times a farmers coop).
Which basic emotion shall we appeal to? And how does that translate into pictures?
(We can do the picture work ourselves, we just need the ideas from you.)