Vice President - Marketing and Sales

Job ID: 32844481

Budget: $50,000 – $0 CAD

OVERVIEW:

The Sales and Marketing team is responsible for driving growth from new clients and marketing. The team is led by founding partners, with big ambitions to elevate their newest venture under the Entertainment category of brands currently owned. The latest venture capitalizes on our existing portfolio of restaurants and provide a service where any restaurant can include one of our ghost kitchens in their existing business.

The Sales and Marketing Director will be responsible for collaborating on the sales and marketing strategy, championing the plan within the agency, and executing with excellence. The Sales and Marketing Director will use their knowledge of the Canadian advertising industry and relationships to achieve the objectives set by the organization.

This position will report to the COO and CEO and work with a variety of stakeholders across key positions in the agency.

KEY RESPONSIBILITIES:

Collaborate and develop on the existing sales and marketing plan

Lead the execution of the Sales and Marketing plan

Create and manage the Sales and Marketing Scorecard to track real-time performance

Test a variety of tactics to learn high return on investment activities

Work with internal departments at the company, to brief and deliver sales and marketing activities including Creative ideas that get international attention, thought leadership content, awards submissions etc.

Ownership of company owned channels (Facebook, Google My Business web, Instagram) and develop and execute a content plan

Represent the company with the SVP of growth at key industry events

Write press releases and target key industry trades

Build relationships with industry trades

Market research on new categories and entrants coming to the Canadian and global market

Contribute to building a case study library to better document the companies work

Lead/Steer/Contribute to RFP responses and submissions

Ownership of RFP subscription services to mine potential opportunities

Manage inbound leads that come through the company

Proactively bring new ideas forward that contribute to the success of the Sales and Marketing team

QUALIFICATIONS:

Minimum of 2 years in the Marketing and Advertising Industry

Passionate individual who can motivate teams to deliver

Likes to be around people, and networking

TO APPLY:

Are you looking to become a team member in a growing privately-owned Canadian company? Qualified candidates that are in search of a new challenge are encouraged to apply. We truly appreciate everyone’s interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits.