Vancouver Pet Store Marketing Audit
Budget: $15 – $25 CAD
I want a fresh set of expert eyes on my Vancouver-based pet store’s overall business marketing. Your first step will be an in-person shop visit so you can experience the space exactly as any customer would. While you are there, document everything that influences how shoppers perceive the brand—staff interactions, product displays, signage, décor, promotions, and any other touchpoints that shape our “Business Marketing Investigation.”
The core marketing facet I am most concerned about is what I’ve labelled “Pets Sotre.” In practice, that means gauging how well our current tactics draw pet owners in, keep them engaged, and motivate purchases. Please note that this is broader than a simple customer-service check; I need a holistic assessment of our marketing presence inside the store and in the immediate neighbourhood.
After your visit, deliver a concise report (PDF or Google Doc) that covers:
• Observations made during the shop visit, including photos where permissible
• An evaluation of store messaging, promotions, and any brand touchpoints you notice
• Concrete, prioritized recommendations I can act on quickly to improve marketing impact
Feel free to use any common research tools—mystery-shopping templates, customer-journey mapping, or quick SWOT analysis—as long as the end product is easy for me to digest and implement. I plan to schedule the visit within the next two weeks and would like the final report within five days of your walkthrough.
The core marketing facet I am most concerned about is what I’ve labelled “Pets Sotre.” In practice, that means gauging how well our current tactics draw pet owners in, keep them engaged, and motivate purchases. Please note that this is broader than a simple customer-service check; I need a holistic assessment of our marketing presence inside the store and in the immediate neighbourhood.
After your visit, deliver a concise report (PDF or Google Doc) that covers:
• Observations made during the shop visit, including photos where permissible
• An evaluation of store messaging, promotions, and any brand touchpoints you notice
• Concrete, prioritized recommendations I can act on quickly to improve marketing impact
Feel free to use any common research tools—mystery-shopping templates, customer-journey mapping, or quick SWOT analysis—as long as the end product is easy for me to digest and implement. I plan to schedule the visit within the next two weeks and would like the final report within five days of your walkthrough.