Tour Operator Branding Collateral

I’m launching a new tour-operator branch that sits under the established Jordan Heritage umbrella and need a full visual roll-out that respects our parent brand while giving the new unit its own voice. You’ll receive the current brand guidelines, logo files and reference imagery as soon as we start.

The immediate scope covers two areas:

• Logo design – a fresh mark that fits seamlessly beside the existing Jordan Heritage brand while signalling “tours” at a glance. Please plan on iterative refinement rounds until the logo works in colour, black-and-white and small-scale applications.

• Marketing collateral – once the logo is locked, I’ll need:
– Brochure and flyer layouts (print-ready, plus web-optimised PDFs)
– Social-media graphics/templates (square, story and banner variants—feel free to suggest exact dimensions)
– Business card and stationery artwork (front/back, letterhead and envelope)

You’re free to recommend sizes, formats and file types; I just need industry-standard, editable finals (AI/PSD/INDD plus packaged fonts and linked images) alongside press-ready PDFs and PNG/JPEG exports.

Acceptance will be based on:
1. Visual consistency with the supplied brand guidelines
2. Clean, well-organised source files
3. Print-ready assets that pass a basic pre-flight check
4. Digital graphics optimised for their respective channels

If you’re comfortable working in Illustrator, Photoshop or InDesign and enjoy turning brand stories into compelling collateral, let’s talk timelines and next steps.