Tanning Shop Launch Marketing Strategy

I'm in need of a marketing expert to help with a comprehensive strategy for the launch of my new tanning shop in an urban area. The primary target audience for the shop includes young adults and all age groups.

Key Responsibilities:
- Develop a marketing strategy: I'm looking for a professional who can devise a comprehensive marketing plan that can effectively target the identified audience segments.
- Implement the strategy: I need someone who can implement the marketing strategy across various channels, ensuring that the shop gets the exposure it needs.
- Monitor and adjust: I need the person to monitor the progress of the marketing campaign and make necessary adjustments to ensure optimal results.

Experience and Skills:
- Proven track record: I'm looking for someone with demonstrated experience in launching marketing campaigns, preferably in the beauty or wellness industry.
- Understanding of urban market dynamics: A good understanding of how to tap into the urban market and make the tanning shop appealing to urban customers is essential.
- Multi-channel expertise: I'm interested in using social media, local print, and online advertising for the marketing campaign. Proficiency in these areas is highly desired.

Please share your relevant experience and outline your approach in your proposal.