Steam Game Pre-Launch Marketing
Budget: $250 – $750 USD
My indie title is heading toward its Steam debut and I need a marketer who already understands the platform’s ecosystem—wish-lists, discovery queue, curator coverage, the whole flow. The game is still in the pre-launch phase, so everything we do now directly affects day-one traction and long-tail sales.
The core of the brief: build and execute a strategy that combines social media campaigns, influencer collaborations, and community building. I’m currently nurturing small audiences on Facebook, Discord, Twitch, TikTok, and YouTube Shorts; these will be your primary channels, but I’m open to supplementary ideas if they feed back into our Steam page.
What I expect from you:
• A concise launch-roadmap that ties every post, video, or stream to a measurable Steam KPI (wish-lists, follows, demo downloads).
• Hands-on creation or supervision of content tailored for each platform’s format and algorithm.
• Identification, outreach, and deal-handling with micro to mid-tier influencers who genuinely reach PC gamers.
• A plan for sustaining an engaged core community—think Discord or in-Steam groups—well past launch.
Success metrics will be tracked weekly: wish-list growth, engagement rates, influencer deliverables met, and community retention.
If Steamworks back-end knowledge, key distribution etiquette, or experience with discovery-boosting events like Next Fest are already in your toolbox, let me know—those will accelerate the whole operation.
The core of the brief: build and execute a strategy that combines social media campaigns, influencer collaborations, and community building. I’m currently nurturing small audiences on Facebook, Discord, Twitch, TikTok, and YouTube Shorts; these will be your primary channels, but I’m open to supplementary ideas if they feed back into our Steam page.
What I expect from you:
• A concise launch-roadmap that ties every post, video, or stream to a measurable Steam KPI (wish-lists, follows, demo downloads).
• Hands-on creation or supervision of content tailored for each platform’s format and algorithm.
• Identification, outreach, and deal-handling with micro to mid-tier influencers who genuinely reach PC gamers.
• A plan for sustaining an engaged core community—think Discord or in-Steam groups—well past launch.
Success metrics will be tracked weekly: wish-list growth, engagement rates, influencer deliverables met, and community retention.
If Steamworks back-end knowledge, key distribution etiquette, or experience with discovery-boosting events like Next Fest are already in your toolbox, let me know—those will accelerate the whole operation.