B2B Specialist Marketing for VetSurg Service -- 2
Budget: $250 – $750 USD
Marketing Proposal: H&M VetSurg - SPECIALIZED B2B REFERRAL MODEL
WARNING: READ BEFORE PROPOSING
H&M VetSurg is a veterinary mobile surgical service (Hani M Korani DVM, DACVS-SA). Our business is entirely B2B (Business-to-Business) and is 100% reliant on referrals from primary care veterinary hospitals.
If your firm's primary expertise is in managing social media ads, Google Ads (SEM), or any form of direct-to-consumer pet owner advertising, DO NOT WASTE YOUR TIME OR OURS by submitting a proposal.
We require a firm specializing in high-trust, professional B2B relationship marketing.
1. Our Model and Target Audience
Service - Advanced mobile soft tissue and orthopedic surgery (e.g., TPLO, fracture repair) delivered to the clinic.
Audience - Veterinary Professionals Only (DVMs, Practice Owners, Technicians, and Office Managers).
Core Strategy - Relationship building, seamless communication, and establishing clinical trust. We DO NOT market to pet owners.
Website (hmvetsurg.com) - Must function as a Referral Tool and Resource Center for clinic staff, not a lead-generation funnel for general consumers.
2. Required Areas of Expertise - The successful marketing partner must propose tactics focused solely on professional outreach and communication flow:
A. Professional Communication Tools
Creation and distribution strategy for materials aimed at DVMs (e.g., printed surgical protocols, concise referral process sheets, post-op care guides).
Developing clear digital content that reinforces the surgeon's expertise and availability to clinic staff.
B. Website Optimization
Structuring hmvetsurg.com to quickly deliver critical information needed by a referring DVM (credentials, service list, contact methods).
Optimization for local SEO related to service areas and mobile specialty keywords (not general clinic searches).
C. Logistical Support
Time Zone Solution: Providing a clear, documented plan for managing the 12-hour time difference to ensure timely and responsive support for H&M VetSurg.
3. Mandatory Proposal Submission Requirements
To be considered, your proposal must:
Acknowledge and confirm your firm's expertise in a veterinary or medical B2B referral environment.
Provide a clear, brief summary of three concrete steps you would immediately take to support our referral-based model.
Detail your plan for overcoming the 12-hour time difference to ensure a reliable communication standard.
Proposals that include consumer advertising or ignore the B2B mandate will be discarded without review.
We are ready to award this project immediately to the right specialized partner.
WARNING: READ BEFORE PROPOSING
H&M VetSurg is a veterinary mobile surgical service (Hani M Korani DVM, DACVS-SA). Our business is entirely B2B (Business-to-Business) and is 100% reliant on referrals from primary care veterinary hospitals.
If your firm's primary expertise is in managing social media ads, Google Ads (SEM), or any form of direct-to-consumer pet owner advertising, DO NOT WASTE YOUR TIME OR OURS by submitting a proposal.
We require a firm specializing in high-trust, professional B2B relationship marketing.
1. Our Model and Target Audience
Service - Advanced mobile soft tissue and orthopedic surgery (e.g., TPLO, fracture repair) delivered to the clinic.
Audience - Veterinary Professionals Only (DVMs, Practice Owners, Technicians, and Office Managers).
Core Strategy - Relationship building, seamless communication, and establishing clinical trust. We DO NOT market to pet owners.
Website (hmvetsurg.com) - Must function as a Referral Tool and Resource Center for clinic staff, not a lead-generation funnel for general consumers.
2. Required Areas of Expertise - The successful marketing partner must propose tactics focused solely on professional outreach and communication flow:
A. Professional Communication Tools
Creation and distribution strategy for materials aimed at DVMs (e.g., printed surgical protocols, concise referral process sheets, post-op care guides).
Developing clear digital content that reinforces the surgeon's expertise and availability to clinic staff.
B. Website Optimization
Structuring hmvetsurg.com to quickly deliver critical information needed by a referring DVM (credentials, service list, contact methods).
Optimization for local SEO related to service areas and mobile specialty keywords (not general clinic searches).
C. Logistical Support
Time Zone Solution: Providing a clear, documented plan for managing the 12-hour time difference to ensure timely and responsive support for H&M VetSurg.
3. Mandatory Proposal Submission Requirements
To be considered, your proposal must:
Acknowledge and confirm your firm's expertise in a veterinary or medical B2B referral environment.
Provide a clear, brief summary of three concrete steps you would immediately take to support our referral-based model.
Detail your plan for overcoming the 12-hour time difference to ensure a reliable communication standard.
Proposals that include consumer advertising or ignore the B2B mandate will be discarded without review.
We are ready to award this project immediately to the right specialized partner.