Social Media Management for Luxury Villa -- 2

Luxury Villa Social Media (Facebook & LI) Sales campaign management.

Using the workflow and KPI, provide your quote per month to deliver.


Malimbu Cliff Villa: Social Media Marketing Lead Generation Workflow

1. Onboarding & Setup
o Grant access to Malimbu Cliff Villa's Instagram & Facebook accounts.
o Share marketing calendar (highlighting promotional periods, webinars, target audiences).
o Provide basic media asset bank (photos, videos, logos).
o Brief on villa USPs, core audiences
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2. Content Creation & Scheduling
• Social Media Lead Gen Specialist:
o Create and schedule 2 posts per week on Instagram and Facebook.
 Post Types:
 Property features (pool, villa interiors, surroundings)
 Lifestyle and experience (yoga, horseback riding, snorkeling)
 Webinar promotions (event dates and CTAs)
 Maintain a consistent brand tone (luxurious, natural, authentic).
o Draft captions aligned with marketing themes.
o Submit monthly content plan for approval.
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3. Sponsored Ads Management
• Ad Setup:
o Plan sponsored ads according to the marketing calendar
o Set ad parameters based on provided budget (monthly or campaign-specific).
 Propose Audience targeting (location, interests, demographics).
 Objective focus (engagement, website traffic, lead generation).
• Execution:
o Design simple ad creatives.
o Launch and monitor ads weekly.
o A/B testing different creatives and audience segments when possible.
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4. Research & Target Market Expansion
• Research Duties:
o Identify and report on new potential target markets beyond the current list
o Monitor competitor social media strategies and trends.
o Suggest new hashtags, collaboration opportunities, or content angles.
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5. Engagement & Monitoring
• Monitor direct messages (DMs) and comments on posts.
• Flag inquiries or leads within 24 hours.
• Engage lightly (liking comments, thanking for mentions) to maintain active presence.
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6. Reporting
• Submit a Monthly Report containing:
o Post performance (reach, engagement, saves, shares).
o Ad performance (clicks, conversions, cost per result).
o Lead generation insights (number of inquiries from ads/posts).
o Research findings on new markets or trends.
o Suggested optimizations for next month.
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7. KPIs (Key Performance Indicators)
• 2 posts per week consistently published.
• Monthly ad campaign launched and optimized.
• Social media engagement rate target (5%).
• Leads generated via ads/posts (to be tracked).
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Tools Provided:
• Instagram & Facebook Admin Access -
• Marketing Calendar -
• Ad Manager Access (Meta Business Suite) -
• Asset Library (Photos/Videos) -
• Reporting Template -