UK Short Story Book Marketing

Job ID: 40398272

Budget: £20 – £250 GBP

My second book—a fresh collection of adult-oriented short stories—will be hitting the shelves in a few months, and I want it to enter the world with real momentum. I’m looking for a UK-based marketer who already understands the local reading scene and can turn curiosity into sales using the channels that matter most to my audience.

The core of the launch will revolve around social media and carefully chosen influencer partnerships. Facebook and Instagram are the priority platforms, so I’ll need everything from eye-catching copy and visuals to smart ad placement and community engagement that actually sparks conversation. Alongside that, I’d like a roster of UK influencers—bookstagrammers, reviewers, podcast hosts—who can lend authentic voices to the campaign.

Here’s what I’ll need from you:

• A concise launch strategy that maps out the critical six-week window before and after release.
• A content calendar for Facebook and Instagram, complete with creative briefs for imagery or short videos.
• A shortlist of suitable influencers, including expected fees or collaboration terms, and a plan for outreach.
• Ongoing management of posts, ad spend, and influencer follow-ups, with weekly performance snapshots so I can see what’s working.

If you’ve successfully positioned adult fiction in the UK market and can back it up with relevant metrics or case studies, I’d love to hear how you’d bring these stories to life for new readers.