Remote Student Admissions & Marketing Coordinator
Budget: $2 – $8 AUD
Student Admissions & Marketing Coordinator
Remote – Africa
Hours: 8–10 hours per week initially (with the opportunity to increase as the business grows)
Rate: Up to US$5.00 per hour, depending on skills and experience.
About Us
The Institute of Fitness Ghana (IFG) is the official National Academy of Sports Medicine (NASM) partner in Ghana, delivering internationally recognised fitness and wellness qualifications to students throughout Ghana and across Africa.
We are an ambitious and growing education provider committed to helping people build rewarding careers in the fitness industry through world-class online education, flexible payment options and exceptional student support.
As our marketing campaigns continue to generate increasing numbers of enquiries from across Africa, we are looking for an exceptional individual to help manage prospective students from their first enquiry through to enrolment.
This is far more than an administrative role. We are seeking someone who is passionate about sales, customer engagement, marketing, technology and continuous improvement, and who wants to contribute to the growth of an exciting international education business.
About the Role
You will be responsible for managing enquiries generated through Facebook, Instagram, WhatsApp, email and telephone, helping prospective students understand our courses and guiding them through the enrolment process.
You will also play an important role in improving our marketing systems by using automation, AI and other technology to create efficient, scalable processes that increase student conversions while maintaining an excellent customer experience.
Initially the role will be approximately 8–10 hours per week, with significant opportunity for additional hours as student numbers continue to grow.
Key Responsibilities
Respond promptly and professionally to enquiries received via Facebook, Instagram, WhatsApp, email and telephone.
Contact prospective students generated through digital marketing campaigns throughout Africa.
Build rapport and establish strong relationships with prospective students.
Identify each student's goals and recommend the most appropriate course or courses.
Explain course information, promotions, payment plans and enrolment requirements.
Guide students through the registration and enrolment process.
Conduct ongoing follow-up with prospective students to maximise enrolment conversions.
Maintain accurate records within our CRM and marketing systems.
Create, manage and improve email marketing campaigns.
Develop and maintain automated marketing workflows and lead nurturing campaigns using Brevo or similar platforms.
Assist in developing efficient sales funnels from enquiry through to enrolment.
Use AI and automation tools to improve productivity, customer communication and operational efficiency.
Analyse marketing performance and recommend improvements to increase enquiry conversion.
Prepare simple weekly reports outlining enquiries, follow-up activity and enrolments.
Contribute ideas and initiatives that improve business performance and student experience.
Essential Skills & Experience
Applicants must demonstrate experience or strong capability in the following areas:
Communication
Exceptional spoken and written English.
Clear, articulate and professional communication.
Outstanding telephone manner.
Excellent WhatsApp and email communication skills.
Ability to confidently communicate with people from diverse cultural backgrounds throughout Africa.
Strong interpersonal and relationship-building skills.
Sales & Customer Service
Sales, admissions or customer service experience.
Ability to confidently engage prospective students.
Strong follow-up and objection-handling skills.
Customer-focused with a genuine desire to help people achieve their goals.
Marketing & Technology
Experience using marketing automation platforms such as Brevo (preferred), Mailchimp, ActiveCampaign or similar.
Experience creating and managing email marketing campaigns.
Experience developing automated customer journeys and lead nurturing sequences.
Understanding of CRM systems and lead management.
Experience using Facebook and Instagram Lead Ads.
Strong computer skills, including Microsoft Excel or Google Sheets.
High level of digital literacy.
Artificial Intelligence & Automation (Essential)
We are looking for someone who embraces technology and enjoys finding smarter ways of working.
The successful applicant should be comfortable using AI tools such as ChatGPT or similar platforms to:
Improve customer communication.
Draft professional emails and marketing content.
Create efficient workflows.
Streamline repetitive administrative tasks.
Improve sales and marketing performance.
Increase productivity through automation.
Applicants should demonstrate a willingness to continually learn and adopt new technologies.
Highly Desirable Skills
Experience in any of the following would be highly regarded:
Canva
Graphic design
Copywriting
Social media content creation
Video editing
WordPress website updates
Landing page development
Sales funnel optimisation
Marketing analytics
SEO
Digital advertising
WhatsApp Business
Online education or e-learning
Fitness, health or wellness industry experience
NASM qualifications or familiarity with the fitness industry
Personal Attributes
We are looking for someone who is:
Highly organised.
Professional and reliable.
Friendly and approachable.
Confident speaking with prospective students.
Commercially minded.
Proactive and self-motivated.
Curious and eager to learn.
Comfortable working independently.
Solutions-focused.
Passionate about helping people succeed.
Most importantly, we are looking for someone who continually looks for better, faster and more efficient ways of working and enjoys contributing ideas that help grow the business.
Performance Expectations
Success in this role will be measured by:
Timely response to new enquiries.
Quality of communication with prospective students.
Lead-to-enrolment conversion rates.
Effectiveness of marketing automation and follow-up systems.
Accuracy of CRM records.
Continuous improvement of sales and marketing processes.
Positive student feedback.
What We Offer
Flexible remote working.
Opportunity to grow with an expanding international education business.
Ongoing training and professional development.
Exposure to leading marketing, AI and automation technologies.
Opportunity for increased hours and career progression as the organisation grows.
The opportunity to make a genuine impact on the education and careers of students across Africa.
Remote – Africa
Hours: 8–10 hours per week initially (with the opportunity to increase as the business grows)
Rate: Up to US$5.00 per hour, depending on skills and experience.
About Us
The Institute of Fitness Ghana (IFG) is the official National Academy of Sports Medicine (NASM) partner in Ghana, delivering internationally recognised fitness and wellness qualifications to students throughout Ghana and across Africa.
We are an ambitious and growing education provider committed to helping people build rewarding careers in the fitness industry through world-class online education, flexible payment options and exceptional student support.
As our marketing campaigns continue to generate increasing numbers of enquiries from across Africa, we are looking for an exceptional individual to help manage prospective students from their first enquiry through to enrolment.
This is far more than an administrative role. We are seeking someone who is passionate about sales, customer engagement, marketing, technology and continuous improvement, and who wants to contribute to the growth of an exciting international education business.
About the Role
You will be responsible for managing enquiries generated through Facebook, Instagram, WhatsApp, email and telephone, helping prospective students understand our courses and guiding them through the enrolment process.
You will also play an important role in improving our marketing systems by using automation, AI and other technology to create efficient, scalable processes that increase student conversions while maintaining an excellent customer experience.
Initially the role will be approximately 8–10 hours per week, with significant opportunity for additional hours as student numbers continue to grow.
Key Responsibilities
Respond promptly and professionally to enquiries received via Facebook, Instagram, WhatsApp, email and telephone.
Contact prospective students generated through digital marketing campaigns throughout Africa.
Build rapport and establish strong relationships with prospective students.
Identify each student's goals and recommend the most appropriate course or courses.
Explain course information, promotions, payment plans and enrolment requirements.
Guide students through the registration and enrolment process.
Conduct ongoing follow-up with prospective students to maximise enrolment conversions.
Maintain accurate records within our CRM and marketing systems.
Create, manage and improve email marketing campaigns.
Develop and maintain automated marketing workflows and lead nurturing campaigns using Brevo or similar platforms.
Assist in developing efficient sales funnels from enquiry through to enrolment.
Use AI and automation tools to improve productivity, customer communication and operational efficiency.
Analyse marketing performance and recommend improvements to increase enquiry conversion.
Prepare simple weekly reports outlining enquiries, follow-up activity and enrolments.
Contribute ideas and initiatives that improve business performance and student experience.
Essential Skills & Experience
Applicants must demonstrate experience or strong capability in the following areas:
Communication
Exceptional spoken and written English.
Clear, articulate and professional communication.
Outstanding telephone manner.
Excellent WhatsApp and email communication skills.
Ability to confidently communicate with people from diverse cultural backgrounds throughout Africa.
Strong interpersonal and relationship-building skills.
Sales & Customer Service
Sales, admissions or customer service experience.
Ability to confidently engage prospective students.
Strong follow-up and objection-handling skills.
Customer-focused with a genuine desire to help people achieve their goals.
Marketing & Technology
Experience using marketing automation platforms such as Brevo (preferred), Mailchimp, ActiveCampaign or similar.
Experience creating and managing email marketing campaigns.
Experience developing automated customer journeys and lead nurturing sequences.
Understanding of CRM systems and lead management.
Experience using Facebook and Instagram Lead Ads.
Strong computer skills, including Microsoft Excel or Google Sheets.
High level of digital literacy.
Artificial Intelligence & Automation (Essential)
We are looking for someone who embraces technology and enjoys finding smarter ways of working.
The successful applicant should be comfortable using AI tools such as ChatGPT or similar platforms to:
Improve customer communication.
Draft professional emails and marketing content.
Create efficient workflows.
Streamline repetitive administrative tasks.
Improve sales and marketing performance.
Increase productivity through automation.
Applicants should demonstrate a willingness to continually learn and adopt new technologies.
Highly Desirable Skills
Experience in any of the following would be highly regarded:
Canva
Graphic design
Copywriting
Social media content creation
Video editing
WordPress website updates
Landing page development
Sales funnel optimisation
Marketing analytics
SEO
Digital advertising
WhatsApp Business
Online education or e-learning
Fitness, health or wellness industry experience
NASM qualifications or familiarity with the fitness industry
Personal Attributes
We are looking for someone who is:
Highly organised.
Professional and reliable.
Friendly and approachable.
Confident speaking with prospective students.
Commercially minded.
Proactive and self-motivated.
Curious and eager to learn.
Comfortable working independently.
Solutions-focused.
Passionate about helping people succeed.
Most importantly, we are looking for someone who continually looks for better, faster and more efficient ways of working and enjoys contributing ideas that help grow the business.
Performance Expectations
Success in this role will be measured by:
Timely response to new enquiries.
Quality of communication with prospective students.
Lead-to-enrolment conversion rates.
Effectiveness of marketing automation and follow-up systems.
Accuracy of CRM records.
Continuous improvement of sales and marketing processes.
Positive student feedback.
What We Offer
Flexible remote working.
Opportunity to grow with an expanding international education business.
Ongoing training and professional development.
Exposure to leading marketing, AI and automation technologies.
Opportunity for increased hours and career progression as the organisation grows.
The opportunity to make a genuine impact on the education and careers of students across Africa.