REFRESH & EXTEND OUR TASSOS KIDS HOODED TOWEL RANGE

Job ID: 35660476

Budget: $250 – $750 AUD

BRIEF IS ALSO IN THE ATTACHED DOCUMENT

Goal: Add/Refresh TASSOS range
SAMMIMIS is a beach and lifestyle brand creating high-quality Turkish cotton products for the beach, pool, home & travel. Home to Australia’s widest range of Hooded towels, Turkish towels and matching accessories in SAMMIMIS signature colours, inspired by travel and a quality lifestyle. Australian owned, ethically made in Turkey and designed for families around the world.
TASK: Refresh and extend our TASSOS Kids Hooded towel range: https://www.sammimis.com.au/collections/kids-hooded-towels
TASSOS Light (no Terry inner lining) is our second most sold range. Best seller is still the MENORCA Terry
Best selling sizes are #1: M = 5-8 years, #2: S = 2-5 years and then #3 L = 8-10 years
With woven material we can 'easily' produce DIFFERENT patterns. Our current offering is stale. We need to refresh and or add new patterns
The new pattern may need to speak to those that don't like stripe or our solid colours or they want multiple colours but also meet the trend in Summer 2023 in Australia in line with our brand colours/patterns
Needs to be a pattern that is sophisticted/timeless yet speaks to kids & adults. Coastal, nautical, sea life. We are all about beach, pool, home & travel. Our products stand out in the crowd
Needs to be the same prices as our current TASSOS. The design shouldn't incl. aspects/detail that will make the product expensive to make.
The TASSOS could have differently positioned pockets to add to a bit of a change?
Thinking of 4x new non-stripe potentialy (sea life patters) & 4x new stripe pattern in this range (nautical multi coloured stripes).
Think space for Embroidery/Personalisation when looking at 'sea life' patterns (we offer personalisation/embroidery of names. Position of embroidery please view here: https://www.sammimis.com.au/pages/embroidery-terms-and-conditions
We like to see strategic design plan, that considers AND fits in with our entire Kids Hooded towel range, coupled with pattern trends for Australian summer 2023 (enhances adds freshness). Colour choices need to align with SAMMIMIS colours. We need to see visuals of the designs, as well as high resolution file of those patterns we'll go with. The patterns and stripe patterns need to be SAMMIMIS specific (our signature). We are looking for somebody, who has experience woven textile clothing design, preferably kids clothing designs. Thank you and please do let us know, what other information you require to succeed with this project.
Related categories: Marketing Textile Design