Project Simulation –Marketing Task
Budget: $2 – $8 USD
Project Overview:
Participant will develop a comprehensive marketing strategy for a real-world B2B company. Using existing brand materials, they’ll craft data-driven recommendations, messaging, and tactical plans across digital and offline channels.
Total Duration: Approximately 30–35 hours (6 weeks, ~5 hours/week)
Industry: Marketing Automation Software (B2B)
Brand Tone: Innovative, data-driven, customer-centric
Overview: Company provides cloud-based marketing automation solutions that help businesses streamline campaigns, score leads, and measure performance. It’s known for robust analytics, scalable workflows, and integration with leading CRM platforms.
Required Deliverables
Marketing Strategy Plan (Document, ~8–10 pages)
Clear objectives (e.g., increase lead generation by 20% in Q4)
Market analysis (TAM/SAM, competitive landscape).
Buyer personas with pain points and decision criteria.
Messaging Framework (1–2 pages)
Core value propositions tailored to each persona.
Elevator pitch and three key proof points (data-backed).
Channel Strategy (Document, ~3–4 pages)
Recommended mix of channels (email, LinkedIn, webinars, events).
Tactics per channel, frequency, and estimated ROI benchmarks.
KPI Dashboard (Google Sheet)
Define 5–7 KPIs (e.g., MQLs, SQLs, conversion rates).
Setup sample data for Q2 and project Q3
Implementation Roadmap (Timeline, 1–2 pages)
Month-by-month activity plan across 3 months.
Key milestones, dependencies, and owners.
Budget Allocation (Spreadsheet)
High-level budget breakdown by channel and activity.
Cost estimates and expected ROI per channel
Presentation Deck (PowerPoint, ~10 slides)
Executive summary, strategy highlights, and next-step recommendations.
Participant will develop a comprehensive marketing strategy for a real-world B2B company. Using existing brand materials, they’ll craft data-driven recommendations, messaging, and tactical plans across digital and offline channels.
Total Duration: Approximately 30–35 hours (6 weeks, ~5 hours/week)
Industry: Marketing Automation Software (B2B)
Brand Tone: Innovative, data-driven, customer-centric
Overview: Company provides cloud-based marketing automation solutions that help businesses streamline campaigns, score leads, and measure performance. It’s known for robust analytics, scalable workflows, and integration with leading CRM platforms.
Required Deliverables
Marketing Strategy Plan (Document, ~8–10 pages)
Clear objectives (e.g., increase lead generation by 20% in Q4)
Market analysis (TAM/SAM, competitive landscape).
Buyer personas with pain points and decision criteria.
Messaging Framework (1–2 pages)
Core value propositions tailored to each persona.
Elevator pitch and three key proof points (data-backed).
Channel Strategy (Document, ~3–4 pages)
Recommended mix of channels (email, LinkedIn, webinars, events).
Tactics per channel, frequency, and estimated ROI benchmarks.
KPI Dashboard (Google Sheet)
Define 5–7 KPIs (e.g., MQLs, SQLs, conversion rates).
Setup sample data for Q2 and project Q3
Implementation Roadmap (Timeline, 1–2 pages)
Month-by-month activity plan across 3 months.
Key milestones, dependencies, and owners.
Budget Allocation (Spreadsheet)
High-level budget breakdown by channel and activity.
Cost estimates and expected ROI per channel
Presentation Deck (PowerPoint, ~10 slides)
Executive summary, strategy highlights, and next-step recommendations.