Proffesional marketing admin/ 30 days
Budget: $30 – $250 USD
This marketing
Strategic Overview
Core Strategy: Establish Moda as Thailand’s authority in premium European windows UPVC AND ALUMINIUM via education, social proof, and community engagement.
Reach: 90% organic / 10% targeted paid ads.
Success Formula: Educate (Expertise) → Inspire (Transformation) → Engage (Trust) → Convert (Showroom/Leads).
MONTH 1: Foundation & Launch
WEEK 1: Discovery & Setup
Mon-Tue: Strategic Foundation
Kick-off: 90-min meeting to gather brand guidelines (logos, fonts, colors).
Product Intel: Deep dive into USPs, certifications, pricing, and warranty.
Assets: Collect project photos, testimonials, and set content shooting schedules.
Digital Audit: Analyze 3 months of FB/IG data (followers, engagement, top posts).
Competitor Analysis: Identify gaps among 5 Thai competitors.
Technical: Secure admin access (Meta) and verify Pixel installation.
Wed-Thu: Content Strategy
Pillars: Educational (40%), Social Proof (30%), Product (20%), Community (10%).
Week 2 Calendar: Plan 7 posts (3 Static, 2 Carousels, 2 Reels).
Topics: Intro to European standards, 10 uPVC benefits, Euro aluminium benefits,QC Reel, testimonials, energy tips.
Shooting Guide: Provide client with shot lists (hardware close-ups, showroom vignettes, installation steps) and lighting/composition tips.
Fri: Google & Analytics
GBP: Audit/claim Google Business Profile; plan optimization and review management.
Tracking: Set up Google Analytics to monitor traffic.
WEEK 2: Production, Marketing & Ads
Mon-Tue: Content Creation
Design: Produce static/carousel assets with brand-consistent aesthetics and clear CTAs.
Video: Edit 30s Reels using hooks and trending audio.
Copy: Draft bilingual captions (Thai/English) with strategic hashtags (e.g., #ModaThailand #PremiumWindows).
Wed: Paid Ads Setup
Infrastructure: Link Instagram to FB Page; set payment methods.
Campaign 1 (Leads): "Free Consultation" offer targeting homeowners
Campaign 2 (Awareness): Brand video highlighting European quality
Thu-Fri: Launch & Management
Publishing: Post daily (Mon–Fri) at peak Thai times (7–9 AM, 12–1 PM, 7–9 PM).
Engagement: Instant response to DMs/comments; daily community management.
Ads Launch: Start with small daily testing budgets ($5/day).
WEEK 3: Email & Optimization
Mon-Tue: Email Infrastructure
Platform: Set up Mailchimp/MailerLite; verify domain.
Segmentation: Group by (1) Existing Customers, (2) Past Inquiries, (3) Subscribers, (4) New Leads.
Template: Create a mobile-responsive, branded master template.
Wed-Thu: Content & Refinement
Week 3 Calendar: Security features, transformation stories, "Common Problems" Reel, Product Spotlights.
Client Feedback: Review Week 2 content; request new showroom/installation shots.
Optimization: Adjust posting times and formats based on initial engagement data.
Fri: Ad & Google Optimization
Ads: Analyze CPC and Cost-per-Lead; pause losers and scale winners.
GBP: Upload 20 high-quality photos; optimize business description and list services.
WEEK 4: Launch, Review & Planning
Mon-Tue: Email Launch
Newsletter #1: Subject: "Transform Your Home with European-Quality Windows."
Content: Why standards matter, customer spotlight, uPVC benefits, and "Book Consultation" CTA.
Execution: Test links/rendering; schedule for Tuesday at 10 AM.
Wed-Thu: Outreach & Future Planning
Week 4 Content: Testimonial compilation, energy facts, quick showroom Reel, and month-end CTA.
Partnerships: Outreach to 10 potential partners (Interior Designers, Architects, Influencers) for relationship building.
Fri: Performance Review (The Monthly Report)
Metrics: Follower growth, engagement %, reach, and top-performing formats.
Paid Stats: Spend ($200), clicks, and cost per lead.
Lead Gen: Total inquiries (Organic vs. Paid vs. Google) and showroom visit averages.
Audit: Review GBP actions (calls/directions) and Email open/click rates.
Action: Present Month 1 results to the client and finalize the Month 2 strategy.
Would you like me to create a visual template for the Week 2 content calendar based on these pillars?
Strategic Overview
Core Strategy: Establish Moda as Thailand’s authority in premium European windows UPVC AND ALUMINIUM via education, social proof, and community engagement.
Reach: 90% organic / 10% targeted paid ads.
Success Formula: Educate (Expertise) → Inspire (Transformation) → Engage (Trust) → Convert (Showroom/Leads).
MONTH 1: Foundation & Launch
WEEK 1: Discovery & Setup
Mon-Tue: Strategic Foundation
Kick-off: 90-min meeting to gather brand guidelines (logos, fonts, colors).
Product Intel: Deep dive into USPs, certifications, pricing, and warranty.
Assets: Collect project photos, testimonials, and set content shooting schedules.
Digital Audit: Analyze 3 months of FB/IG data (followers, engagement, top posts).
Competitor Analysis: Identify gaps among 5 Thai competitors.
Technical: Secure admin access (Meta) and verify Pixel installation.
Wed-Thu: Content Strategy
Pillars: Educational (40%), Social Proof (30%), Product (20%), Community (10%).
Week 2 Calendar: Plan 7 posts (3 Static, 2 Carousels, 2 Reels).
Topics: Intro to European standards, 10 uPVC benefits, Euro aluminium benefits,QC Reel, testimonials, energy tips.
Shooting Guide: Provide client with shot lists (hardware close-ups, showroom vignettes, installation steps) and lighting/composition tips.
Fri: Google & Analytics
GBP: Audit/claim Google Business Profile; plan optimization and review management.
Tracking: Set up Google Analytics to monitor traffic.
WEEK 2: Production, Marketing & Ads
Mon-Tue: Content Creation
Design: Produce static/carousel assets with brand-consistent aesthetics and clear CTAs.
Video: Edit 30s Reels using hooks and trending audio.
Copy: Draft bilingual captions (Thai/English) with strategic hashtags (e.g., #ModaThailand #PremiumWindows).
Wed: Paid Ads Setup
Infrastructure: Link Instagram to FB Page; set payment methods.
Campaign 1 (Leads): "Free Consultation" offer targeting homeowners
Campaign 2 (Awareness): Brand video highlighting European quality
Thu-Fri: Launch & Management
Publishing: Post daily (Mon–Fri) at peak Thai times (7–9 AM, 12–1 PM, 7–9 PM).
Engagement: Instant response to DMs/comments; daily community management.
Ads Launch: Start with small daily testing budgets ($5/day).
WEEK 3: Email & Optimization
Mon-Tue: Email Infrastructure
Platform: Set up Mailchimp/MailerLite; verify domain.
Segmentation: Group by (1) Existing Customers, (2) Past Inquiries, (3) Subscribers, (4) New Leads.
Template: Create a mobile-responsive, branded master template.
Wed-Thu: Content & Refinement
Week 3 Calendar: Security features, transformation stories, "Common Problems" Reel, Product Spotlights.
Client Feedback: Review Week 2 content; request new showroom/installation shots.
Optimization: Adjust posting times and formats based on initial engagement data.
Fri: Ad & Google Optimization
Ads: Analyze CPC and Cost-per-Lead; pause losers and scale winners.
GBP: Upload 20 high-quality photos; optimize business description and list services.
WEEK 4: Launch, Review & Planning
Mon-Tue: Email Launch
Newsletter #1: Subject: "Transform Your Home with European-Quality Windows."
Content: Why standards matter, customer spotlight, uPVC benefits, and "Book Consultation" CTA.
Execution: Test links/rendering; schedule for Tuesday at 10 AM.
Wed-Thu: Outreach & Future Planning
Week 4 Content: Testimonial compilation, energy facts, quick showroom Reel, and month-end CTA.
Partnerships: Outreach to 10 potential partners (Interior Designers, Architects, Influencers) for relationship building.
Fri: Performance Review (The Monthly Report)
Metrics: Follower growth, engagement %, reach, and top-performing formats.
Paid Stats: Spend ($200), clicks, and cost per lead.
Lead Gen: Total inquiries (Organic vs. Paid vs. Google) and showroom visit averages.
Audit: Review GBP actions (calls/directions) and Email open/click rates.
Action: Present Month 1 results to the client and finalize the Month 2 strategy.
Would you like me to create a visual template for the Week 2 content calendar based on these pillars?