B2B Paid media strategist for a business travel agency

Company Overview:
FCM Travel Nordics operates as part of the global travel management company, FCM Travel, providing tailored travel solutions specifically catered to corporate clients across the Nordic region. Renowned for exceptional customer service and highly customized travel management, FCM Travel Nordics is committed to helping Nordic businesses streamline their travel processes and optimize travel expenses.

Project Needs:
We are seeking a freelancer with a proven track record in B2B paid media campaigns. The ideal candidate will be responsible for implementing, creating strategies, optimizing campaigns, and offering creative suggestions to enhance campaign performance.

The freelancer should have extensive experience with:
Developing and implementing comprehensive B2B paid media strategies.
Managing and optimizing paid media campaigns to meet specified objectives.
Utilizing analytics and conversion rate optimization techniques to enhance campaign results.
Proposing innovative approaches and solutions based on campaign performance data.

Project Goals:
The primary goals for the paid media campaigns include:
Lead Generation: Drive high-quality leads that can be converted into profitable customer relationships.
Brand Awareness: Increase visibility and recognition of the FCM Travel brand in the corporate travel market.

Preferred Platforms:
The focus of the paid media campaigns will be on:

LinkedIn: Leverage LinkedIn’s powerful targeting capabilities to reach decision-makers and influencers in the corporate travel space.
Google Ads: Utilize Google Ads to capture demand and engage users actively searching for corporate travel solutions.
Desirable Qualifications:
The ideal candidate will possess:

Previous experience working with travel agencies or related fields, demonstrating an understanding of the travel industry's unique needs and challenges.
A robust portfolio showing successful B2B campaign management, preferably with experience in lead generation and brand awareness initiatives.
Strong analytical skills to measure and report on campaign performance and insights.
Excellent communication skills, capable of presenting ideas and results clearly to stakeholders.
Application Requirements:
Interested candidates must submit:

A detailed resume highlighting relevant experience.
Case studies or portfolio examples of previous B2B paid media campaigns, especially in the travel industry or related sectors.
A brief initial proposal outlining strategic ideas for FCM Travel, demonstrating how your experience and skills align with our project needs.

Selection Criteria:

Relevance and success of past campaign experiences.
Creativity and strategic thought shown in the initial proposal.
Compatibility with FCM Travel's goals and needs.
References or testimonials from previous clients, preferably within B2B and travel sectors.
Engagement Details:
Upon selection, the freelancer will enter into a contract detailing the scope of work, deliverables, timelines, and remuneration. Regular updates and checkpoints will be established to ensure project alignment and effectiveness.

This assignment will not only require technical proficiency in paid media and digital marketing but also an ability to understand and integrate into the specific dynamics of the corporate travel industry.