Markiting report
Budget: $10 – $30 USD
Write a short report (4-5 pages) based on the following:
A. Propose a vision, mission, brand name for ONE product/service of a new start-up firm that you are planning to set up to address one major need of students living and around university as well as other potential customers in the Eastern part of Saudi Arabia.
B. Based on the proposed new product or service, provide brief highlights about the relevant trends in the macro environment that that may present opportunities and threats.
Environmental Analysis –The Marketing Environment
• Brief background of company and why the plan is needed
Assessment of marketing environment factors
• Competitor Analysis (Highlight/list key and potential, competitors)
• Macro environmental forces (Highlight/list key and Economical, political, social, legal, technological trends that affect the new product or service)
• How is attractive or unattractive is target market(s)?
C. SWOT Analysis
Produce a SWOT table/matrix – Provide at least two (2) points per box/quadrant
D. Executive Summary
E. Structure & Communication
Requirements:
Format: Use font size 12, in Roman numerals. Use double line spacing.
A. Propose a vision, mission, brand name for ONE product/service of a new start-up firm that you are planning to set up to address one major need of students living and around university as well as other potential customers in the Eastern part of Saudi Arabia.
B. Based on the proposed new product or service, provide brief highlights about the relevant trends in the macro environment that that may present opportunities and threats.
Environmental Analysis –The Marketing Environment
• Brief background of company and why the plan is needed
Assessment of marketing environment factors
• Competitor Analysis (Highlight/list key and potential, competitors)
• Macro environmental forces (Highlight/list key and Economical, political, social, legal, technological trends that affect the new product or service)
• How is attractive or unattractive is target market(s)?
C. SWOT Analysis
Produce a SWOT table/matrix – Provide at least two (2) points per box/quadrant
D. Executive Summary
E. Structure & Communication
Requirements:
Format: Use font size 12, in Roman numerals. Use double line spacing.