Marketo Support for AAAS STPF Fellowships Program
Budget: $50 – $0 USD
We are seeking a Marketo expert to assist with the Science and Technology Policy Fellowships Program by AAAS.
This work encompasses high-level technical support for potential future enhancements, troubleshooting of the Marketo system, and developing and deploying campaigns as needed. The
primary audiences for the automation platform are: 1) qualified, not yet qualified, and unknown
qualified leads, 2) current fellows, 3) alumni fellows, and 4) “other,” that is, recruitment partners,
academic partners, partner societies and friends of the fellowship. Marketo is synced to our Salesforce database. This contracted effort would support adding enhancements, troubleshooting, provide ongoing maintenance support to the integration and the internal platform administrator, as well as developing and deploying campaigns in times of staff transitions. Marketo is also synced to GoToWebinar, our event hosting platform. This effort would also support adding enhancements, troubleshooting, and ongoing maintenance support into this integration as needed. Finally, Marketo is indirectly synced to our fellows’ management platform known as FellowsCentral, with Salesforce as a mediating body between the two, and which feeds key individual data into Marketo.
We have a mix of existing templates and assets, and the need for new ones. The ideal candidate should have a solid understanding of Marketo, with specific experience in email marketing, lead management, and form creation. Creativity in designing new templates and assets, alongside the ability to use existing ones.
We anticipate needing support on a monthly basis for maintenance and updates.
This work encompasses high-level technical support for potential future enhancements, troubleshooting of the Marketo system, and developing and deploying campaigns as needed. The
primary audiences for the automation platform are: 1) qualified, not yet qualified, and unknown
qualified leads, 2) current fellows, 3) alumni fellows, and 4) “other,” that is, recruitment partners,
academic partners, partner societies and friends of the fellowship. Marketo is synced to our Salesforce database. This contracted effort would support adding enhancements, troubleshooting, provide ongoing maintenance support to the integration and the internal platform administrator, as well as developing and deploying campaigns in times of staff transitions. Marketo is also synced to GoToWebinar, our event hosting platform. This effort would also support adding enhancements, troubleshooting, and ongoing maintenance support into this integration as needed. Finally, Marketo is indirectly synced to our fellows’ management platform known as FellowsCentral, with Salesforce as a mediating body between the two, and which feeds key individual data into Marketo.
We have a mix of existing templates and assets, and the need for new ones. The ideal candidate should have a solid understanding of Marketo, with specific experience in email marketing, lead management, and form creation. Creativity in designing new templates and assets, alongside the ability to use existing ones.
We anticipate needing support on a monthly basis for maintenance and updates.