Marketing strategy plan for campaign
Budget: €12 – €18 EUR
42% of Amsterdam residents have contact at least once a week with immediate neighbors and 15% with the remaining neighborhood. These contacts decreased in 2020, possibly partly due to
the corona measures, but this declining trend has been going on for some time. We would like to design a campaign to promote more contact between neighbors.
Examples for a CAMPAIGN to promote more contact :
1. Especially for the 70+ neighbors: ASK them all about THE PAST!
2. Kick the ball over the fence and start a game/converstaion!
We need a Marketing strategy plan for this campaign.
the corona measures, but this declining trend has been going on for some time. We would like to design a campaign to promote more contact between neighbors.
Examples for a CAMPAIGN to promote more contact :
1. Especially for the 70+ neighbors: ASK them all about THE PAST!
2. Kick the ball over the fence and start a game/converstaion!
We need a Marketing strategy plan for this campaign.