Marketing Lead for an Indie Music Brand
Budget: $15 – $25 USD
A fast-growing independent music company, seeking a part-time Marketing Lead to oversee our marketing strategy, campaigns, and brand consistency. This role will work closely with our team to drive growth, elevate brand presence, and coordinate a small in-house and outsourced marketing team.
This is a part-time, remote role, approximately 3 days per week.
Responsibilities:
Develop and execute marketing strategies to promote 411 Music Group’s services and catalog.
Oversee content creation across all channels, including email, social media, blogs, and digital assets.
Ensure brand consistency across all internal and external communications, including email signatures, social media banners, presentations, and decks.
Lead and coordinate the marketing team, including freelancers and outsourced specialists (video editor, web designer, web developer).
Collaborate with the sync and sales teams to support marketing needs for client projects.
Plan and supervise public relations activities, including conference participation and client-facing events.
Conduct market research, competitor analysis, and evaluate marketing campaign performance.
Manage website updates and landing pages in collaboration with outsourced web team.
Analyze KPIs and adjust strategies to improve ROI and brand visibility.
Utilize AI tools (ChatGPT, Midjourney, Claude, etc.) to enhance marketing efficiency and creativity.
This is a part-time, remote role, approximately 3 days per week.
Responsibilities:
Develop and execute marketing strategies to promote 411 Music Group’s services and catalog.
Oversee content creation across all channels, including email, social media, blogs, and digital assets.
Ensure brand consistency across all internal and external communications, including email signatures, social media banners, presentations, and decks.
Lead and coordinate the marketing team, including freelancers and outsourced specialists (video editor, web designer, web developer).
Collaborate with the sync and sales teams to support marketing needs for client projects.
Plan and supervise public relations activities, including conference participation and client-facing events.
Conduct market research, competitor analysis, and evaluate marketing campaign performance.
Manage website updates and landing pages in collaboration with outsourced web team.
Analyze KPIs and adjust strategies to improve ROI and brand visibility.
Utilize AI tools (ChatGPT, Midjourney, Claude, etc.) to enhance marketing efficiency and creativity.