Marketing Executive

Paragon Global was established 18 years ago and is composed of several private organizations and NGOs. Through its main four business units, the Company aims to provide cutting edge solutions to all its clients. Training is at the center of all activities whether related to Internships, Project Management, Recruitment, and the English Language School. The Company has throughout the years assisted more than 45,000 students in their work placement needs and English language practice, participated in hundreds of European projects and collaborated with hundreds of European institutions and collaborators.

Responsibilities
• Identify target audience and grow our email list
• Implement direct email marketing campaigns
• Proofread emails for clarity, grammar, and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization, and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices
Requirements and skills
• Proven work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Experience with tools like Mail Chimp, Hubspot
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field