Marketing Decision Making
Budget: $10 – $30 USD
Your company, Boston Consulting Group, Malaysia has recently been approached by the Managing Director of Nestle Malaysia requesting you to propose a new plant-based food product and also prepare a marketing plan that provides specific strategies and ideas on how to promote the product in the Malaysian market. With the new product
extension, Nestle Malaysia is expecting to further improve its performance for the coming years. The marketing plan should include the following;
i) Introduce a new product for Nestle Malaysia.
ii) You are also required to support your new marketing plan with sales forecast, pro forma cash flow for June 2022 – May 2023, Break Even analysis and Return on Investment for the new product launched.
iii) Apart from preparing a marketing plan to improve the sale and increase the market share, Nestle Malaysia is also planning to open a new factory as one of its expansion plan or expand its current plant in Petaling Jaya. The new factory will be located in Johor or Kedah to meet the demand from Southern and Northern regions by March 2023. Both locations are the most densely populated areas and demand is expected to be good. Given the information below, you are required to evaluate the new factory that Nestle Malaysia plans to open.
The projected development costs for both outlets are expected to be $300,000 and there is a 65% chance that the Johor factory will be successful, and a 35% chance that it will fail. If it is successful, the levels of expected profits and the probability of each occurring have been estimated as follows, depending on whether the outlet’s popularity is high, medium or low:
extension, Nestle Malaysia is expecting to further improve its performance for the coming years. The marketing plan should include the following;
i) Introduce a new product for Nestle Malaysia.
ii) You are also required to support your new marketing plan with sales forecast, pro forma cash flow for June 2022 – May 2023, Break Even analysis and Return on Investment for the new product launched.
iii) Apart from preparing a marketing plan to improve the sale and increase the market share, Nestle Malaysia is also planning to open a new factory as one of its expansion plan or expand its current plant in Petaling Jaya. The new factory will be located in Johor or Kedah to meet the demand from Southern and Northern regions by March 2023. Both locations are the most densely populated areas and demand is expected to be good. Given the information below, you are required to evaluate the new factory that Nestle Malaysia plans to open.
The projected development costs for both outlets are expected to be $300,000 and there is a 65% chance that the Johor factory will be successful, and a 35% chance that it will fail. If it is successful, the levels of expected profits and the probability of each occurring have been estimated as follows, depending on whether the outlet’s popularity is high, medium or low: