Marketing Coordinator
Budget: $15 – $25 USD
Variety of marketing initiatives from creating content and writing posts to market research, lead generation, marketing collateral,
1. Develop marketing and sales collateral including industry and product one pagers.
2. Update sales &marketing spreadsheets and databases
3. Identify target segments and leads
4. Develop and distribute marketing materials to targeted customer base and leads
5. Interact with customers to follow up on marketing leads
6. Social media marketing and networking
7. Create and maintain a quarterly content schedule
8. Manage content for various social channels including researching, interviewing, writing, and sharing relevant articles
9. Drive consistent, relevant traffic and leads from our social network presence and explore new ways to reach and engage current and target clients
10. Monitor, measure and report the effectiveness of marketing initiatives against success metrics such as click through rates, traffic, conversions
11. Enhance website to be customer centric
12. Provide support to Marketing and Sales initiatives
13. Performs other related duties as assigned
Skills:
• Knowledge of database marketing, targeting, and segmentation desired
• Excellent organization, project and time management skills
• Independent with good judgment
• Curious and willing to investigate solutions with good problem-solving skills
• Proficient in Social Media platforms and MS office applications
• Social media networking skills (Twitter, LinkedIn, Facebook, and Instagram, etc)
• Strong proficiency in data mining tools, Microsoft Windows, Excel, Word, PowerPoint and Publisher
• Excellent communication skills, both written and verbal
1. Develop marketing and sales collateral including industry and product one pagers.
2. Update sales &marketing spreadsheets and databases
3. Identify target segments and leads
4. Develop and distribute marketing materials to targeted customer base and leads
5. Interact with customers to follow up on marketing leads
6. Social media marketing and networking
7. Create and maintain a quarterly content schedule
8. Manage content for various social channels including researching, interviewing, writing, and sharing relevant articles
9. Drive consistent, relevant traffic and leads from our social network presence and explore new ways to reach and engage current and target clients
10. Monitor, measure and report the effectiveness of marketing initiatives against success metrics such as click through rates, traffic, conversions
11. Enhance website to be customer centric
12. Provide support to Marketing and Sales initiatives
13. Performs other related duties as assigned
Skills:
• Knowledge of database marketing, targeting, and segmentation desired
• Excellent organization, project and time management skills
• Independent with good judgment
• Curious and willing to investigate solutions with good problem-solving skills
• Proficient in Social Media platforms and MS office applications
• Social media networking skills (Twitter, LinkedIn, Facebook, and Instagram, etc)
• Strong proficiency in data mining tools, Microsoft Windows, Excel, Word, PowerPoint and Publisher
• Excellent communication skills, both written and verbal