Marketing Case Analysis for Natural Essence

I'm seeking an expert in marketing case analysis and business strategy to assist me with a detailed case study project focused on a natural shampoo brand, Natural Essence. The objective is to devise a strategy that will elevate net profits to £2 million annually. Comprehensive market, cost, and competitor data will be provided.

Deliverables:
1. A professionally composed Word report, which should encompass:
- Introduction
- Aims
- Methodology
- Analysis
- Results
- Recommendations
- References
2. A succinct PowerPoint presentation encapsulating your findings and strategy in a clear, business-style layout.

Key Skills and Experience Required:
- Strong analytical and commercial acumen
- Proficient in cost, pricing, and profit margin calculations
- Strategic marketing insights
- Excellent business writing and presentation design skills

Analysis Focus:
- Market trends
- Competitor strategies
- Consumer behavior

Primary Goal:
- To enhance profit margins

Preferred Marketing Channel:
- Social media