Marketing
Budget: $30 – $250 USD
1. Please check the assigned topic in the midterm folder
a) Give a summary of your business(Online Handmade Jewelry Store) and your business environment. Please use real data as much as possible. Briefly describe your findings and indicate your assumptions.
b) Based on the industry, please do a PESTLE, a SWOT and a Porter’s Five forces analysis, and interpret your analyses. Your interpretations should include your reasoning and your outcomes.
2. Please read the assigned STP case, briefly summarize the case and answer the questions end the end of the case.
3. Even a product corresponds straightforward consumer needs, demand cannot be assumed. Marketers struggle with problems of information processing, and complex behavioral patterns.
Please read the HBR-TiVo case and
a) Briefly summarize the case.
b) Critical Interpretations of Exhibits (Please interpret each exhibit (if possible, you can group some of them) by explaining
o What was the research question?
o How was it measured, should it be measured differently?
o What have you learned from that exhibit and what kind of benefit does this help to the company?
c) Apart from the research in case, please develop a hypothesis about why TiVo did not sell, how would you test this hypothesis? Prepare a marketing research plan
4. Please write an essay containing
a) Changes in definitions of marketing & paradigm shifts in marketing
b) Analysis Porter’s value chain Model
c) Holistic marketing Approach
What kind of implications do they have for marketing planning? How these concepts changed marketing management and marketing planning. How would you structure a marketing plan to incorporate these concepts?
a) Give a summary of your business(Online Handmade Jewelry Store) and your business environment. Please use real data as much as possible. Briefly describe your findings and indicate your assumptions.
b) Based on the industry, please do a PESTLE, a SWOT and a Porter’s Five forces analysis, and interpret your analyses. Your interpretations should include your reasoning and your outcomes.
2. Please read the assigned STP case, briefly summarize the case and answer the questions end the end of the case.
3. Even a product corresponds straightforward consumer needs, demand cannot be assumed. Marketers struggle with problems of information processing, and complex behavioral patterns.
Please read the HBR-TiVo case and
a) Briefly summarize the case.
b) Critical Interpretations of Exhibits (Please interpret each exhibit (if possible, you can group some of them) by explaining
o What was the research question?
o How was it measured, should it be measured differently?
o What have you learned from that exhibit and what kind of benefit does this help to the company?
c) Apart from the research in case, please develop a hypothesis about why TiVo did not sell, how would you test this hypothesis? Prepare a marketing research plan
4. Please write an essay containing
a) Changes in definitions of marketing & paradigm shifts in marketing
b) Analysis Porter’s value chain Model
c) Holistic marketing Approach
What kind of implications do they have for marketing planning? How these concepts changed marketing management and marketing planning. How would you structure a marketing plan to incorporate these concepts?
Related categories:
Internet Marketing
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Research Writing
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