Low emissions marketing strategies for oil and gas comoanies
Budget: £20 – £250 GBP
Background
It is the stated policy objective of virtually all the governments of the world’s nations to reach either
carbon neutrality or zero carbon status by 2050. This represents a major change to the way people
live and conduct their business. Inevitably this will mean strategic change. In turn, these changes will
mean changes to the marketing strategies of companies over the next 30 years. This assignment
requires you to consider one type of company and how these policy changes will affect their marking
strategies over that 30 year time period.
Assignment
Your task is to imagine that you are a member of the Investor Relations Team (IRT) of one of the
major, listed Western oil & gas companies. The reason that you must choose a listed company is to
give you ready access to authentic information about the company’s past and present performance
and its plans for the future
The function of the IRT is to keep current and potential investors in the company properly informed
of the company’s current and future plans so that they may make informed decisions as to what to
do with their shareholding in your company. A further responsibility of the IRT is to attract as many
new investors into your company as possible.
The objective of the investors in your company, both current and potential future ones, is to
increase the value of their investment as much as possible in the future. So, it may be seen that the
IR team are a specialised marketing group whose target demographic are investors in hydrocarbon
producers, like your company, that they believe will deliver them the dividend flow and capital gains
that they seek. Bear in mind that investors will use the external performance metrics covered in the
module to help them in making their investments decisions.
You must therefore create a suitable marketing strategy to accomplish that task of persuading them
to invest in your company rather than in one of your rivals.
.The future is unknown and unknowable; consequently, you must conduct a scenario analysis using
two key variables of your choice to generate four possible, plausible, alternative futures. You must
then design the “best” marketing strategy for each of those four different possible futures aimed
specifically at your target demographic.
You must explain and justify the design of your choice of marketing strategy for each scenario by
demonstrating that it will, attract more investors than alternative strategic designs. You are also
required to demonstrate that your “best” strategy for each scenario is SAFR.
Please feel free to deploy whichever theoretical tools and frameworks that you wish, do not limit
your analysis to the issues mentioned in this brief.
It is the stated policy objective of virtually all the governments of the world’s nations to reach either
carbon neutrality or zero carbon status by 2050. This represents a major change to the way people
live and conduct their business. Inevitably this will mean strategic change. In turn, these changes will
mean changes to the marketing strategies of companies over the next 30 years. This assignment
requires you to consider one type of company and how these policy changes will affect their marking
strategies over that 30 year time period.
Assignment
Your task is to imagine that you are a member of the Investor Relations Team (IRT) of one of the
major, listed Western oil & gas companies. The reason that you must choose a listed company is to
give you ready access to authentic information about the company’s past and present performance
and its plans for the future
The function of the IRT is to keep current and potential investors in the company properly informed
of the company’s current and future plans so that they may make informed decisions as to what to
do with their shareholding in your company. A further responsibility of the IRT is to attract as many
new investors into your company as possible.
The objective of the investors in your company, both current and potential future ones, is to
increase the value of their investment as much as possible in the future. So, it may be seen that the
IR team are a specialised marketing group whose target demographic are investors in hydrocarbon
producers, like your company, that they believe will deliver them the dividend flow and capital gains
that they seek. Bear in mind that investors will use the external performance metrics covered in the
module to help them in making their investments decisions.
You must therefore create a suitable marketing strategy to accomplish that task of persuading them
to invest in your company rather than in one of your rivals.
.The future is unknown and unknowable; consequently, you must conduct a scenario analysis using
two key variables of your choice to generate four possible, plausible, alternative futures. You must
then design the “best” marketing strategy for each of those four different possible futures aimed
specifically at your target demographic.
You must explain and justify the design of your choice of marketing strategy for each scenario by
demonstrating that it will, attract more investors than alternative strategic designs. You are also
required to demonstrate that your “best” strategy for each scenario is SAFR.
Please feel free to deploy whichever theoretical tools and frameworks that you wish, do not limit
your analysis to the issues mentioned in this brief.