Full-Spectrum Restaurant Marketing
Budget: $30 – $250 CAD
I run a busy restaurant that needs consistent, creative visibility both online and around town. I’m ready to hand the day-to-day marketing wheel to someone who can plan, create, publish and measure results across three core fronts: social media marketing, email marketing campaigns and local advertising.
Your first focus will be social. We’re active on Facebook, Instagram, Twitter and have just added TikTok, so every week I’ll rely on you to build and schedule a balanced mix of photos, short videos, and the occasional mini-article or caption-heavy carousel that tells our story. Think mouth-watering dish shots, behind-the-scenes reels and timely promos that tie into seasonal menus or neighbourhood events.
Once a week you’ll also craft and send email newsletters—offers, event invites, loyalty perks—then track open and click-through rates in Mailchimp (or a comparable platform) and suggest tweaks for the next send.
Finally, I want our local footprint to stay strong: coordinating print flyers, pitching features to nearby blogs or papers, and spotting low-cost community sponsorships that keep the brand in front of diners who live or work close by.
Deliverables I’ll expect each month
• A content calendar covering all four social platforms
• All copy, edited photos and video snippets ready to post
• Two designed email blasts with performance stats and insights
• A short summary of any local advertising activities and outcomes
If you’re comfortable with Canva or Adobe tools for visuals and use schedulers like Hootsuite or Later to keep everything organised, we’ll hit the ground running. Let’s turn great food into great buzz—consistently.
Your first focus will be social. We’re active on Facebook, Instagram, Twitter and have just added TikTok, so every week I’ll rely on you to build and schedule a balanced mix of photos, short videos, and the occasional mini-article or caption-heavy carousel that tells our story. Think mouth-watering dish shots, behind-the-scenes reels and timely promos that tie into seasonal menus or neighbourhood events.
Once a week you’ll also craft and send email newsletters—offers, event invites, loyalty perks—then track open and click-through rates in Mailchimp (or a comparable platform) and suggest tweaks for the next send.
Finally, I want our local footprint to stay strong: coordinating print flyers, pitching features to nearby blogs or papers, and spotting low-cost community sponsorships that keep the brand in front of diners who live or work close by.
Deliverables I’ll expect each month
• A content calendar covering all four social platforms
• All copy, edited photos and video snippets ready to post
• Two designed email blasts with performance stats and insights
• A short summary of any local advertising activities and outcomes
If you’re comfortable with Canva or Adobe tools for visuals and use schedulers like Hootsuite or Later to keep everything organised, we’ll hit the ground running. Let’s turn great food into great buzz—consistently.