Fintech B2B Lead Generation Marketing Expert

Job ID: 38713629

Budget: $250 – $750 USD

As an early-stage Fintech B2B company, I am in need of a seasoned marketing expert to set up and manage my campaigns on Zoho (or other cost-effective platforms). The primary objective of these campaigns is lead generation.

Key Responsibilities:
- Develop and implement comprehensive B2B marketing campaigns targeting CFO and Sr. Finance Professionals
- Strategically utilize Email marketing, Social media marketing, and Content marketing to generate leads.
- Content creation and curation focusing on Blog posts and articles, Infographics and visuals, and Webinars and videos.
- Monitor, analyze and optimize campaigns for maximum effectiveness.

Ideal Candidate:
- Proven track record in B2B fintech marketing.
- Excellent understanding of low-cost marketing platforms, particularly Zoho Campaigns.
- Strong content creation skills.
- Proficient in analyzing campaign performance and making data-driven decisions.