Financial Planning Firm Lead Generation Strategy

I'm seeking a professional to develop a comprehensive marketing plan for my financial planning firm, primarily focused on generating leads.

Key Focus Areas:
- The primary objective of the marketing plan is to generate leads, so all strategies should be aimed at attracting potential clients.
- The plan should utilize social media and email marketing as the main platforms for lead generation. Creativity and experience in these areas will be crucial.
- The target audience for this marketing plan is individuals. Understanding this demographic and how to effectively reach and engage them will be key to the project's success.

Ideal Skills and Experience:
- Proven experience in developing marketing plans, particularly for financial services.
- Strong knowledge and experience in social media and email marketing.
- Ability to understand and target specific demographics.
- Excellent creativity and strategic thinking skills.