Email Marketing Specialist for Brand Awareness
Budget: $8 – $15 CAD
Email Marketing Specialist
Location: Remote / Hybrid (Canada-based preferred)
Position Type: Contract
Key Responsibilities:
Email Segmentation and List Management ( Email program negotiable but prefer mailer lite or mailchimp)
Organize and analyze customer data in Excel to create targeted segments.
Regularly update and clean email lists to maintain accurate and current data.
Ensure Canadian compliance (CASL) across all email campaigns, handling unsubscribe requests and opt-ins.
Campaign Development and Execution
Design and develop segment-driven drip campaigns to engage and nurture target audiences.
Create email sequences for specific segments, focusing on key messaging and CTA optimization.
Content Creation and Editing
Use AI-generated content tools to draft, edit, and customize email copy, ensuring it aligns with brand voice and objectives.
Proofread content for accuracy, consistency, and compliance with best practices.
Canadian Compliance mandatory and Quality Assurance
Ensure all email communications comply with Canadian Anti-Spam Legislation (CASL) and internal privacy policies.
Regularly audit email content and processes for compliance and update documentation as needed.
Performance Monitoring and Optimization
Track key metrics (open rate, click-through rate, conversions) and analyze performance for ongoing improvement.
Test different email components (subject lines, CTAs, visuals) to enhance engagement and conversion rates.
Qualifications:
Experience: 2+ years of experience in email marketing or a related field.
Technical Skills: Proficiency in Excel for list segmentation, knowledge of email marketing software (e.g., Mailchimp, Mailer lite).
Content Creation: Familiarity with AI-generated content tools (e.g., ChatGPT) and strong editing skills.
Compliance Knowledge: Understanding of CASL and Canadian data protection regulations.
Attention to Detail: Highly organized with excellent proofreading abilities.
Location: Remote / Hybrid (Canada-based preferred)
Position Type: Contract
Key Responsibilities:
Email Segmentation and List Management ( Email program negotiable but prefer mailer lite or mailchimp)
Organize and analyze customer data in Excel to create targeted segments.
Regularly update and clean email lists to maintain accurate and current data.
Ensure Canadian compliance (CASL) across all email campaigns, handling unsubscribe requests and opt-ins.
Campaign Development and Execution
Design and develop segment-driven drip campaigns to engage and nurture target audiences.
Create email sequences for specific segments, focusing on key messaging and CTA optimization.
Content Creation and Editing
Use AI-generated content tools to draft, edit, and customize email copy, ensuring it aligns with brand voice and objectives.
Proofread content for accuracy, consistency, and compliance with best practices.
Canadian Compliance mandatory and Quality Assurance
Ensure all email communications comply with Canadian Anti-Spam Legislation (CASL) and internal privacy policies.
Regularly audit email content and processes for compliance and update documentation as needed.
Performance Monitoring and Optimization
Track key metrics (open rate, click-through rate, conversions) and analyze performance for ongoing improvement.
Test different email components (subject lines, CTAs, visuals) to enhance engagement and conversion rates.
Qualifications:
Experience: 2+ years of experience in email marketing or a related field.
Technical Skills: Proficiency in Excel for list segmentation, knowledge of email marketing software (e.g., Mailchimp, Mailer lite).
Content Creation: Familiarity with AI-generated content tools (e.g., ChatGPT) and strong editing skills.
Compliance Knowledge: Understanding of CASL and Canadian data protection regulations.
Attention to Detail: Highly organized with excellent proofreading abilities.