Email Marketing Campaigns

Job ID: 36802940

Budget: $15 – $25 AUD

Email Marketing Campaigns - Christmas in July

We're a liquor brand opening up several other brands in the very near future. We respect that some people cannot work within the alcohol beverage industry.

- Purpose: Promote a product or service
- Target Audience: Geographical location
- Target Audience: 18+
- Frequency: Every 4 days

We are looking for a skilled email marketer to help us launch and manage our email marketing campaigns. Our goal is to promote our products or services to a specific target audience based on their geographical location.

Responsibilities:
- Develop and implement effective email marketing strategies to promote our products or services
- Create engaging and persuasive email content that resonates with our target audience
- Segment our email list based on geographical location and tailor the content accordingly
- Design and optimize email templates to improve open rates and click-through rates
- Monitor and analyze campaign performance metrics and make data-driven decisions to improve results
- Ensure compliance with email marketing best practices and legal requirements (e.g., CAN-SPAM Act)

Ideal Skills and Experience:
- Proven experience in planning and executing successful email marketing campaigns
- Strong understanding of segmentation strategies and targeting based on geographical location
- Proficiency in email marketing tools and platforms (e.g., Mailchimp, Constant Contact)
- Excellent copywriting and editing skills to create compelling email content
- Analytical mindset with the ability to interpret campaign data and make data-driven decisions
- Familiarity with email deliverability best

Background of work:
We are coming up to a period in Australia with a foundation called Dry July https://www.dryjuly.com/
This is where a number of people choose to stay sober during the entire July month.

We want to combat this with another known favourite, which is Christmas in July as this is now our winter, and throughout many locations, they celebrate Christmas in July as some locations have snowfall.

This is not a one-time deal - if you have experience with Klaviyo, woo-commerce, and graphic design skills we will look at bringing you on permanently. As long as you can turn emails into conversions.