Ecommerce Marketing Plan Execution and Handling

1 Executive summary
2 Goals and objectives
2.1 Entering a market
2.2 Working with customers
2.3 Expanding product distribution
2.4 Identifying growth strategies
3 Mission Statement and value proposition
3.1 Company vision
3.2 Company history
3.3 Resources & competencies
4 The right customers and market(s)
4.1 Age
4.2 Gender
4.3 Geographic location
4.4 Income
4.5 Purchasing power
4.6 Family status
4.7 Other relevant information
5 Situational analysis
5.1 Current products
5.2 Distributor networks
5.3 Competion analysis
5.4 Current financial condition
5.5 External forces
5.6 Summary
6 Pricing and positioning strategy
7 Distribution optimization and fulfillment plan
8 Cross-channel promotion strategy
8.1 Partnerships
8.2 Social networks
8.3 Referrals
8.4 Affiliates
8.5 Blog posts
8.6 PPC
8.7 Print
8.8 Radio
8.9 Television
8.10 Other channels
9 Conversion strategy
10 Strategy for increasing orders
10.1 Loyalty programs
10.2 Free shipping
10.3 Subscription services
10.4 Flash sales
10.5 Coupons
10.6 Discounts
11 Referral strategy
12 Financial projections