Digital Marketing Representative
Budget: $2 – $8 CAD
Digital Marketing Specialist
The Digital Marketing Specialist’s role is to design, create, and deliver marketing
programs to support the expansion and growth of the company's services and products. Proficiency
in graphics, web advertising, social media and web development is a must. Familiarity
with a wide range of field practices, concepts, and procedures. Marketing specialists rely
on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities
Developing, managing and designing layouts of communications such as presentations,
newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online
advertising, website strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business
product marketing teams.
Leading ongoing management of digital touchpoints, including corporate website (home page and top
level sections), social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and
schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
In-depth knowledge of SEO and AdWords programs.
Presenting recommendations to the Director of Marketing and Communications.
Developing and coordinating multimedia packages.
Desired Skills & Experience
Bachelor’s degree or diploma in Graphics related field.
2 years of experience in digital marketing within the Telecommunications or High Tech industry.
Core Competency Requirements
Deep understanding of digital marketing and digital production.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites,
and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social
marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and
interpret data.
Must be able to work under constant deadline pressure and manage multiple projects across
multiple lines of business.
Strong management skills, excellent oral and written communication skills.
Experience delivering digital campaigns for mainstream products and services
Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML,
HTML 5, CSS
The Digital Marketing Specialist’s role is to design, create, and deliver marketing
programs to support the expansion and growth of the company's services and products. Proficiency
in graphics, web advertising, social media and web development is a must. Familiarity
with a wide range of field practices, concepts, and procedures. Marketing specialists rely
on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities
Developing, managing and designing layouts of communications such as presentations,
newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online
advertising, website strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business
product marketing teams.
Leading ongoing management of digital touchpoints, including corporate website (home page and top
level sections), social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and
schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
In-depth knowledge of SEO and AdWords programs.
Presenting recommendations to the Director of Marketing and Communications.
Developing and coordinating multimedia packages.
Desired Skills & Experience
Bachelor’s degree or diploma in Graphics related field.
2 years of experience in digital marketing within the Telecommunications or High Tech industry.
Core Competency Requirements
Deep understanding of digital marketing and digital production.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites,
and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social
marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and
interpret data.
Must be able to work under constant deadline pressure and manage multiple projects across
multiple lines of business.
Strong management skills, excellent oral and written communication skills.
Experience delivering digital campaigns for mainstream products and services
Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML,
HTML 5, CSS