Digital Marketing Report
Budget: $30 – $250 NZD
Assessment Task 3 Guidelines:
Based on the identified focus area, target market, digital marketing goal and objectives, select at least two components your digital marketing campaign will be structured around and outline the strategy and deliverables. Your proposal should include the following:
1. The title of the campaign
2. Marketing goal and objectives. Select one of the marketing goals the company should focus on. For example, brand awareness, lead generation, brand differentiation from competitors, etc. Make sure your goal is SMART.
Consider campaign objectives, that is, the steps towards your goal (at least 2). They may relate to website traffic, social media reach, conversion rate, etc.
3. Strategy components (at least 2). Choose 2 from the following:
• Website/blog performance: solutions (at least 2) for website design/user experience/optimisation and SEO/social media & email integration/traffic sources/conversions/content strategy
• Social media marketing: solutions (at least 2) for better reach/engagement/conversions/loyalty. Content strategy (types/formats/topics of content & frequency of posting). Channel plan. Make sure to consider the BP’s journey in making decision about the channel plan
• Email marketing: solutions (at least 2) for building subscriber list/email type, design and delivery/email marketing optimisation/increasing CTR/integration with website and social media. Content strategy
• Pay-Per Click (PPC) campaigns using Google Ads: solutions (at least 2) for paid advertising and optimisation of paid search
• Brand partnerships: solutions (at least 2) for improving brand awareness and enriching the content strategy through influencer marketing
4. Integration: provide solutions for integrating your digital campaign with traditional marketing (at least 2). Justify your ideas by using relevant literature and industry insights
5. Budget: provide a realistic budget supported by relevant industry data.
6. KPIs: explain how the campaign’s progress will be measured. Provide important metrics for each platform selected for the campaign associated with selected goal and objectives (at least 2 KPIs for each platform)
7. Predicted impact: outline the anticipated outcomes of the campaign relevant to proposed goal and objectives (at least 4, 2 outcomes for each campaign objective)
It is important to provide at least 4 campaign artefacts such as ad mock-ups, email marketing templates/list of keywords/website or blog post to illustrate the proposed solutions and your digital marketing campaign in general (2 for each campaign component).
It is recommended to use the industry digital campaign guides selected for the assignment. Guides and templates are available on Moodle. Supporting evidence (for example, screen shots of ad mock-ups, email templates) should be provided in the
assignment. Campaign artefacts in full size should be shared via Trello.
Based on the identified focus area, target market, digital marketing goal and objectives, select at least two components your digital marketing campaign will be structured around and outline the strategy and deliverables. Your proposal should include the following:
1. The title of the campaign
2. Marketing goal and objectives. Select one of the marketing goals the company should focus on. For example, brand awareness, lead generation, brand differentiation from competitors, etc. Make sure your goal is SMART.
Consider campaign objectives, that is, the steps towards your goal (at least 2). They may relate to website traffic, social media reach, conversion rate, etc.
3. Strategy components (at least 2). Choose 2 from the following:
• Website/blog performance: solutions (at least 2) for website design/user experience/optimisation and SEO/social media & email integration/traffic sources/conversions/content strategy
• Social media marketing: solutions (at least 2) for better reach/engagement/conversions/loyalty. Content strategy (types/formats/topics of content & frequency of posting). Channel plan. Make sure to consider the BP’s journey in making decision about the channel plan
• Email marketing: solutions (at least 2) for building subscriber list/email type, design and delivery/email marketing optimisation/increasing CTR/integration with website and social media. Content strategy
• Pay-Per Click (PPC) campaigns using Google Ads: solutions (at least 2) for paid advertising and optimisation of paid search
• Brand partnerships: solutions (at least 2) for improving brand awareness and enriching the content strategy through influencer marketing
4. Integration: provide solutions for integrating your digital campaign with traditional marketing (at least 2). Justify your ideas by using relevant literature and industry insights
5. Budget: provide a realistic budget supported by relevant industry data.
6. KPIs: explain how the campaign’s progress will be measured. Provide important metrics for each platform selected for the campaign associated with selected goal and objectives (at least 2 KPIs for each platform)
7. Predicted impact: outline the anticipated outcomes of the campaign relevant to proposed goal and objectives (at least 4, 2 outcomes for each campaign objective)
It is important to provide at least 4 campaign artefacts such as ad mock-ups, email marketing templates/list of keywords/website or blog post to illustrate the proposed solutions and your digital marketing campaign in general (2 for each campaign component).
It is recommended to use the industry digital campaign guides selected for the assignment. Guides and templates are available on Moodle. Supporting evidence (for example, screen shots of ad mock-ups, email templates) should be provided in the
assignment. Campaign artefacts in full size should be shared via Trello.