Digital Marketing Measurement Model-Project

Create a Digital Marketing Measurement Model for client.
Step one is to identify the business objectives upfront for your client
Step two is to identify crisp goals for each business objective.
Step three is to write down the key performance indicators.
Step four is to set the parameters for success upfront by identifying targets for each KPI.
Step five is to identify the segments of people / behavior / outcomes that we’ll analyze to understand why we succeed or failed.