Digital Content Marketer

You will be working with The Readiness Company Ltd (TRC) to support our UK clients who wish to learn about their Microsoft technology. TRC requires a digital content marketer. The work is offered on an hourly basis, and you will be required to:

• Create and deliver digital marketing content promoting TRC training services to a business audience
• Social media posting of the right quality and in the right forums to reach a business audience
• Email marketing to current and potential customers
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Pay Per Click (PPC)

Skills required for this work are:

• Be able to create snackable pieces of content that can be easily viewed and consumed
• The ability to understand and empathise with your target audience of business customers
• Continuously seek ways to add value to your consumers’ lives
• Be a Social Media Superstar, know how to effectively distribute your content to ensure it achieves the maximum and most relevant reach possible
• Have a solid knowledge of Google Analytics and other digital marketing tools
• Understand SEO & Inbound marketing
• Cost conscious and able to work to budgets
• Prior business experience would be an advantage as you could identify with the target audience
• Have a passionate voice and create content with excitement and authentic enthusiasm
An interest in technology and training would be helpful