Develop a marketing strategy that will deliver growth for one of the following brands (Uber, IKEA or Booking.com)
Budget: $250 – $750 USD
Select one of the following brands (Uber, IKEA or Booking.com) and write a marketing plan that includes:
Description of existing brand values and background on what the brand is and its current situation.
Analyse strengths and weaknesses versus a key competitor
Segment the audience and identify a chosen target audience for the plan
Identify an opportunity to drive growth for the brand e.g. new audiences to reach, new product development, repositioning or grow revenue from existing products and markets
Recommend a brand proposition for your target audience, based on customer insights
Develop a communications plan, using innovative media options, that will appeal to your target audience.
This should include an implementation plan, identifying additional resources needed to deliver the plan (NB it does not have to be costed, but it must be realistic.)
Description of existing brand values and background on what the brand is and its current situation.
Analyse strengths and weaknesses versus a key competitor
Segment the audience and identify a chosen target audience for the plan
Identify an opportunity to drive growth for the brand e.g. new audiences to reach, new product development, repositioning or grow revenue from existing products and markets
Recommend a brand proposition for your target audience, based on customer insights
Develop a communications plan, using innovative media options, that will appeal to your target audience.
This should include an implementation plan, identifying additional resources needed to deliver the plan (NB it does not have to be costed, but it must be realistic.)