Counseling Services Marketing Management
Budget: $15 – $25 USD
I run a private counseling practice and I’m ready to hand the day-to-day marketing over to someone who understands both mental-health ethics and growth tactics. My focus is on reaching families, couples, and individual clients, so the messaging must stay empathetic while clearly communicating the value of therapy.
At the moment I keep an active presence on Facebook and Instagram, but I’m happy to expand or refine the channel mix if you can show me why it matters. Whether that means deeper social engagement, an email nurture sequence, a content-driven SEO approach, or a blend of several tactics, I’m looking for an experienced strategist who can recommend and execute the right combination—not just tick boxes.
Here’s what I need from you:
• A concise marketing plan that outlines goals, voice guidelines, and the channels you believe will move the needle.
• A 30-day content calendar (graphics, captions, and suggested posting schedule).
• Ad campaign setup and ongoing optimisation for any paid social you propose.
• Monthly performance reporting with clear next-step recommendations.
Please include examples of similar service-based accounts you’ve grown, note any HIPAA-related best practices you follow, and let me know the key tools you rely on (e.g., Meta Business Suite, Mailchimp, Canva, Hootsuite, Google Analytics). Looking forward to collaborating with someone who can help more people find the support they need.
At the moment I keep an active presence on Facebook and Instagram, but I’m happy to expand or refine the channel mix if you can show me why it matters. Whether that means deeper social engagement, an email nurture sequence, a content-driven SEO approach, or a blend of several tactics, I’m looking for an experienced strategist who can recommend and execute the right combination—not just tick boxes.
Here’s what I need from you:
• A concise marketing plan that outlines goals, voice guidelines, and the channels you believe will move the needle.
• A 30-day content calendar (graphics, captions, and suggested posting schedule).
• Ad campaign setup and ongoing optimisation for any paid social you propose.
• Monthly performance reporting with clear next-step recommendations.
Please include examples of similar service-based accounts you’ve grown, note any HIPAA-related best practices you follow, and let me know the key tools you rely on (e.g., Meta Business Suite, Mailchimp, Canva, Hootsuite, Google Analytics). Looking forward to collaborating with someone who can help more people find the support they need.