Content Creator

Role Overview
We are seeking a creative and versatile Content Creator who can produce engaging, brand-aligned content for both UrbanRoof and WiseSquare. You will be responsible for conceptualizing, creating, and publishing multimedia content (text, photo, video, graphics) that drives brand awareness, engages our audience, and supports lead generation.

Key Responsibilities
1. Content Strategy & Planning

Understand the tone, target audience, and content needs of both brands.

Plan monthly content calendars for UrbanRoof (construction, interiors, waterproofing) and WiseSquare (interior consultancy).

Align content with seasonal campaigns, service launches, and marketing objectives.

2. Content Creation

Write blog posts, service descriptions, website copy, and case studies.

Create engaging social media posts, reels, and stories.

Develop informative videos for YouTube/Instagram, including site walkthroughs, tips, and behind-the-scenes.

Design visually appealing graphics, infographics, and presentations using Canva/Photoshop.

Create before/after transformation stories for interiors and construction projects.

3. Content Optimization

Optimize blog and website content for SEO.

Repurpose long-form content into short, engaging social media snippets.

Track performance metrics and refine future content based on data.

4. Brand Storytelling

Capture project journeys from concept to completion.

Interview clients, engineers, and designers for authentic content.

Build brand narratives that educate, inspire, and build trust.

5. Collaboration

Work closely with marketing, sales, and project teams to gather content.

Coordinate with photographers, videographers, and external designers when required.