Comprehensive Marketing Strategy and Ongoing Management for Bicycle Store in Austria
Budget: €18 – €36 EUR
We are Veloflott – a bicycle store in Austria, specializing in E-bikes, cargo bikes, folding bikes, MTB, Gravel/Road, and Woom children's bikes. Currently, we lack a structured marketing strategy and want to change that. Our goal is to increase brand awareness, attract new customers, and boost sales both online and offline.
We operate an online shop using Shopware 6 and are looking for experienced marketing specialists who can support us long-term.
Objectives:
1. Develop a comprehensive marketing strategy, including target audience analysis, communication channels, and content planning.
2. Increase brand awareness and boost sales through effective online and offline marketing campaigns.
3. Consistent and targeted communication across all channels to strengthen our brand identity.
Scope of Work:
1. Marketing Strategy and Content Planning:
- Target Audience Analysis and market positioning.
- Development of a comprehensive marketing strategy and content plan.
- Creation of a Brand and Style Guide for consistent communication.
2. Social Media Management:
- Platforms: Instagram, Facebook (possibly LinkedIn later).
- Regular posts (images, reels, stories) including community engagement.
- Creation and optimization of Social Media Ads.
- Performance tracking and reporting.
3. Newsletter Marketing:
- Concept, creation, and sending of newsletters (e.g., promotions, new products, blog posts).
- Segmentation and personalization of email lists.
- Performance analysis and optimization.
4. Search Engine Optimization (SEO) and Content Marketing:
- SEO optimization of our website (On-Page and Off-Page).
- Creation of blog posts and SEO-optimized product descriptions.
- Keyword research and competitive analysis.
5. Paid Advertising (Google Ads, Facebook Ads):
- Targeted ad campaigns and retargeting strategies.
- Budget management and campaign optimization.
- Performance analysis and reporting.
6. Graphic Design and Content Visualization:
- Design of social media graphics, banners, flyers, and posters.
- Creation of print files for 3D printing (e.g., for in-store displays, promotional stands).
- Design of print marketing materials (newspaper ads, flyers).
7. Webshop Maintenance (Shopware 6):
- Updating product descriptions and images.
- SEO optimization of product pages.
- Technical maintenance and UX improvements.
- Supporting promotions and campaigns (e.g., discounts, product bundles).
Requirements:
- Proven experience in marketing for retail or e-commerce businesses.
- Successful case studies or references are required.
- Experience with Shopware 6 is mandatory.
- Fluent communication in English (German is a plus).
- Long-term collaboration is preferred.
What We Offer:
- Long-term collaboration upon successful implementation.
- Flexible and creative work environment with opportunities to bring in your own ideas.
- Clear and structured communication with regular feedback loops.
To Apply, Please Provide:
- Indicate whether you are applying as an individual freelancer or as part of an agency.
- Portfolio with relevant projects.
- Success stories and references.
- A short outline of your approach and process.
- Your pricing and availability.
Budget and Time Frame:
- Budget: Negotiable, depending on experience and scope.
- Time Frame: Start as soon as possible with a focus on long-term cooperation.
We operate an online shop using Shopware 6 and are looking for experienced marketing specialists who can support us long-term.
Objectives:
1. Develop a comprehensive marketing strategy, including target audience analysis, communication channels, and content planning.
2. Increase brand awareness and boost sales through effective online and offline marketing campaigns.
3. Consistent and targeted communication across all channels to strengthen our brand identity.
Scope of Work:
1. Marketing Strategy and Content Planning:
- Target Audience Analysis and market positioning.
- Development of a comprehensive marketing strategy and content plan.
- Creation of a Brand and Style Guide for consistent communication.
2. Social Media Management:
- Platforms: Instagram, Facebook (possibly LinkedIn later).
- Regular posts (images, reels, stories) including community engagement.
- Creation and optimization of Social Media Ads.
- Performance tracking and reporting.
3. Newsletter Marketing:
- Concept, creation, and sending of newsletters (e.g., promotions, new products, blog posts).
- Segmentation and personalization of email lists.
- Performance analysis and optimization.
4. Search Engine Optimization (SEO) and Content Marketing:
- SEO optimization of our website (On-Page and Off-Page).
- Creation of blog posts and SEO-optimized product descriptions.
- Keyword research and competitive analysis.
5. Paid Advertising (Google Ads, Facebook Ads):
- Targeted ad campaigns and retargeting strategies.
- Budget management and campaign optimization.
- Performance analysis and reporting.
6. Graphic Design and Content Visualization:
- Design of social media graphics, banners, flyers, and posters.
- Creation of print files for 3D printing (e.g., for in-store displays, promotional stands).
- Design of print marketing materials (newspaper ads, flyers).
7. Webshop Maintenance (Shopware 6):
- Updating product descriptions and images.
- SEO optimization of product pages.
- Technical maintenance and UX improvements.
- Supporting promotions and campaigns (e.g., discounts, product bundles).
Requirements:
- Proven experience in marketing for retail or e-commerce businesses.
- Successful case studies or references are required.
- Experience with Shopware 6 is mandatory.
- Fluent communication in English (German is a plus).
- Long-term collaboration is preferred.
What We Offer:
- Long-term collaboration upon successful implementation.
- Flexible and creative work environment with opportunities to bring in your own ideas.
- Clear and structured communication with regular feedback loops.
To Apply, Please Provide:
- Indicate whether you are applying as an individual freelancer or as part of an agency.
- Portfolio with relevant projects.
- Success stories and references.
- A short outline of your approach and process.
- Your pricing and availability.
Budget and Time Frame:
- Budget: Negotiable, depending on experience and scope.
- Time Frame: Start as soon as possible with a focus on long-term cooperation.