CASE STUDY
Budget: $10 – $30 CAD
CASE STUDY ON NU SKIN CHINA ....Nu Skin Enterprises, Inc. has come far in its nearly 30-year history. Founded in Provo, Utah, in the
United States, the company is based upon a multilevel marketing direct-selling model that employs
independent contractors to sell personal care products and dietary supplements. The firm has gone
on to become the seventh largest direct seller in the world, with 2013 revenue of over $4 billion. It
has paid out more than $10 billion in commissions and sales incentives. Nu Skin has been
recognized throughout the years for its innovative products and social responsibility initiatives, but
it has also faced some ethical and legal challenges
United States, the company is based upon a multilevel marketing direct-selling model that employs
independent contractors to sell personal care products and dietary supplements. The firm has gone
on to become the seventh largest direct seller in the world, with 2013 revenue of over $4 billion. It
has paid out more than $10 billion in commissions and sales incentives. Nu Skin has been
recognized throughout the years for its innovative products and social responsibility initiatives, but
it has also faced some ethical and legal challenges