Build me a GenZ marketing strategy

Job ID: 32496237

Budget: $30 – $80 USD

My conpany Sun electronics is specialized in computer laptops for personal use.
We have been running campaigns in UAE and Saudi. But our key brand is falling behind conpetition. I need someone with a strategic mindset who can help me think of the elements we need to improve on.
I need to build a brand pyramid and positioning approach.