Brand Ladder for Lego

Job ID: 32897881

Budget: €8 – €30 EUR

I would like you to apply the Brand Ladder concept to Lego. I expect that all elements of the ladder (Attributes, Functional Benefits, Emotional Benefits, Transformational Benefits, Societal Benefits) will be properly identified and presented.

The length of the documents should not exceed a total of 1,000 words (including cover, index, etc.)

This is for the purpose of my learning about it, and would require someone with a marketing background and a good level of English.