Adventure Reef Tour Copy Refresh
Budget: $250 – $750 AUD
I operate a portfolio of Great Barrier Reef tours and the current product pages don’t capture the rush our guests feel the moment they drop beneath the waves. I need every tour, package and add-on rewritten in an exciting, adventurous voice aimed squarely at young adventure seekers. Each description must celebrate two things: the kaleidoscopic marine life & biodiversity they’ll meet face-to-face and the unbeatable snorkeling and diving experiences that make our operator stand out. The end goal is simple—turn curiosity into confirmed bookings the moment someone lands on the page.
Deliverables
• Fresh, SEO-balanced copy for each product page (roughly 150-200 words per description) with a punchy headline and a clear call-to-action.
• A concise meta description for every page that echoes the same energetic tone.
• A mini style guide outlining voice, key phrases and formatting so future updates stay consistent.
Acceptance Criteria
• Language is vivid, adventurous and persuasive without sounding forced.
• Marine life/biodiversity and in-water adventure are woven naturally, never tacked on.
• Copy is error-free, easy to scan on mobile and ready to paste straight into the CMS.
I can supply fact sheets, imagery and our existing text once we get started. Share a turnaround estimate for the first draft and any adventure-focused travel copy you’ve written so I can gauge fit quickly.
Deliverables
• Fresh, SEO-balanced copy for each product page (roughly 150-200 words per description) with a punchy headline and a clear call-to-action.
• A concise meta description for every page that echoes the same energetic tone.
• A mini style guide outlining voice, key phrases and formatting so future updates stay consistent.
Acceptance Criteria
• Language is vivid, adventurous and persuasive without sounding forced.
• Marine life/biodiversity and in-water adventure are woven naturally, never tacked on.
• Copy is error-free, easy to scan on mobile and ready to paste straight into the CMS.
I can supply fact sheets, imagery and our existing text once we get started. Share a turnaround estimate for the first draft and any adventure-focused travel copy you’ve written so I can gauge fit quickly.