Workbook Launch & Promotion Strategy
Budget: $250 – $750 USD
I have an educational workbook ready for release and now need a partner to take it from completed manuscript to a widely available product that sells. My priorities are two-fold: first, secure solid publishing and distribution channels for both print and digital editions; second, build and execute a smart marketing and promotion plan that drives awareness and sales.
On the publishing side, I want the print version listed through reliable print-on-demand networks as well as traditional wholesalers, while the digital edition should appear on major e-book platforms. Guidance on ISBN registration, metadata, pricing tiers, and inventory forecasting will be essential so everything launches smoothly on the same release date.
For marketing and promotion, I am open to any mix of tactics you feel will give the best return—social media ads, email sequences, influencer outreach, or other creative ideas. What matters is a clear strategy backed by measurable milestones and a schedule I can follow. If you have proven experience with educational titles, show me how you plan to position the workbook, reach the target audience of teachers and parents, and convert interest into sales.
Deliverables I expect:
• A detailed launch timeline covering both print and digital rollouts
• Platform setup and distribution execution (Amazon, IngramSpark, Kindle, etc.)
• A marketing roadmap outlining channels, creative angles, KPI targets, and content calendar
• Post-launch performance reporting with recommendations for optimisation
I will provide the final formatted manuscript, cover artwork, and audience insights. Let me know the tools and platforms you prefer to use, your past results on comparable projects, and how quickly you can get the plan in motion.
On the publishing side, I want the print version listed through reliable print-on-demand networks as well as traditional wholesalers, while the digital edition should appear on major e-book platforms. Guidance on ISBN registration, metadata, pricing tiers, and inventory forecasting will be essential so everything launches smoothly on the same release date.
For marketing and promotion, I am open to any mix of tactics you feel will give the best return—social media ads, email sequences, influencer outreach, or other creative ideas. What matters is a clear strategy backed by measurable milestones and a schedule I can follow. If you have proven experience with educational titles, show me how you plan to position the workbook, reach the target audience of teachers and parents, and convert interest into sales.
Deliverables I expect:
• A detailed launch timeline covering both print and digital rollouts
• Platform setup and distribution execution (Amazon, IngramSpark, Kindle, etc.)
• A marketing roadmap outlining channels, creative angles, KPI targets, and content calendar
• Post-launch performance reporting with recommendations for optimisation
I will provide the final formatted manuscript, cover artwork, and audience insights. Let me know the tools and platforms you prefer to use, your past results on comparable projects, and how quickly you can get the plan in motion.